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The Ultimate Follow-Up Email

You are writing emails to don’t get replies? Your follow-up email is ignored? E-mail is one of the quickest ways to get in touch...
Romain Simon
2 min read

Account Based Sales Development

Inspired by Account Based Marketing, Account Based Sales Development (ABSD) takes the principles of ABM and adapts them to business development.
Layla
1 min read

The business development dictionary

Many barbarous terms linked to business development exist. You’ll find here the business development dictionary! And since any slang needs a dictionary, here are...
Layla
4 min read

Which sales prospecting strategy should you adopt?

Improving the effectiveness of your sales team, optimizing your activity and organizing your work environment in order to reach your objectives in terms of...
Jerome Smidt
2 min read

Comparing sales prospecting methods

Sales prospecting methods are a necessary part of a company’s sales strategy. Indeed, the definition of a global sales and marketing strategy is itself...
Jerome Smidt
3 min read

How Big Data overturn the B2B prospecting?

Big Data, a true competitive asset, is revolutionizing sales prospecting. It is a fact that our society is more and more connected every day...
Jerome Smidt
1 min read

How can you turn a client into an ambassador?

Transforming a lead into a brand ambassador is a considerable lever that is characterized by many actions. In fact, brand ambassadors can effectively promote...
Jerome Smidt
1 min read

B2B prospecting methods : Cold Calling vs Cold Emailing

In France, many B2B companies focus their sales prospecting methods on phoning, or said otherwise, on cold calling. Conversely, cold emailing is often associated...
Jerome Smidt
1 min read

What is Social Selling?

Social Media’s influence is inevitable and should not be considered only as private communication channels only. They are also a great tool for businesses!...
Jerome Smidt
4 min read

4 qualities to test for recruiting a good sales…

Recruiting is an art. Do you want to strengthen your sales team, but you are not sure how to recruit a good sales representative?
Layla
2 min read