Inspired by Account Based Marketing, Account Based Sales Development (ABSD) takes the principles of ABM and adapts them to business development.
Sales prospecting methods are a necessary part of a company’s sales strategy. Indeed, the definition of a global sales and marketing strategy is itself the foundation of every prospecting activity. This strategy must guide your company’s sales development by setting clear, realistic, and achievable objectives for your teams. Facing this question every day, sales teams tend to try out different practices haphazardly, and without using a clear methodology. These methods can turn out to be ineffective, or even counterproductive.
Big Data, a true competitive asset, is revolutionizing sales prospecting. It is a fact that our society is more and more connected every day and B2B companies have clearly understood the importance of capitalizing on this trend (29,000 gigabytes of data are published in the world every second).
Here is a look at sales prospecting in the era of Big Data.
In France, many B2B companies focus their sales prospecting methods on phoning, or said otherwise, on cold calling. Conversely, cold emailing is often associated and related to Marketing, when it is actually a prospecting tool that offers numerous advantages.
Here’s a quick comparison between Cold Calling and Cold Emailing.
Social Media’s influence is inevitable and should not be considered only as private communication channels only. They are also a great tool for businesses! Not only you can get in touch or keep in touch with interesting leads, but also generate sales opportunities on social media. This is what Social Selling is all about!
Great. But what exactly is Social Selling?