Marketing

The business development dictionary

Many barbarous terms linked to business development exist. You’ll find here the business development dictionary! And since any slang needs a dictionary, here are...
Layla
4 min read

Comparing sales prospecting methods

Sales prospecting methods are a necessary part of a company’s sales strategy. Indeed, the definition of a global sales and marketing strategy is itself...
Jerome Smidt
3 min read

How Big Data overturn the B2B prospecting?

Big Data, a true competitive asset, is revolutionizing sales prospecting. It is a fact that our society is more and more connected every day...
Jerome Smidt
1 min read

How can you turn a client into an ambassador?

Transforming a lead into a brand ambassador is a considerable lever that is characterized by many actions. In fact, brand ambassadors can effectively promote...
Jerome Smidt
1 min read

What is Lead Relationship Management? [Infographic]

Most of us are used to using a Customer Relationship Management, or CRM tool. This development, which allows us to consolidate all our customer...
Romain Simon
1 min read

Which Marketing strategy is the most profitable?

In order to find new leads, marketing strategy is constantly reinventing itself. Among the latest trends, you must have heard about Inbound Marketing, or...
Romain Simon
1 min read

Define your Ideal Customer Profile (ICP)

Do you want to focus on the prospects with the most potential ? There is how define your Ideal Customer Profile.
Layla
1 min read