Marketing
Sales prospecting methods are a necessary part of a company’s sales strategy. Indeed, the definition of a global sales and marketing strategy is itself...
Big Data, a true competitive asset, is revolutionizing sales prospecting. It is a fact that our society is more and more connected every day...
Transforming a lead into a brand ambassador is a considerable lever that is characterized by many actions. In fact, brand ambassadors can effectively promote...
Most of us are used to using a Customer Relationship Management, or CRM tool. This development, which allows us to consolidate all our customer...
In order to find new leads, marketing strategy is constantly reinventing itself. Among the latest trends, you must have heard about Inbound Marketing, or...
Do you want to focus on the prospects with the most potential ? There is how define your Ideal Customer Profile.
