{"id":574,"date":"2015-07-21T10:01:17","date_gmt":"2015-07-21T08:01:17","guid":{"rendered":"http:\/\/blog.datananas.com\/fr\/?p=574"},"modified":"2019-10-01T11:59:33","modified_gmt":"2019-10-01T09:59:33","slug":"le-mot-magique-que-tous-vos-prospects-aimeraient-entendre","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/le-mot-magique-que-tous-vos-prospects-aimeraient-entendre\/","title":{"rendered":"Le mot magique que tous vos prospects aimeraient entendre"},"content":{"rendered":"

Il existe un mot magique, que tous vos prospects aimeraient entendre… mais entendent trop rarement. Oui, ce n’est pas une blague.<\/p>\n

<\/p>\n

Ce mot magique, c’est leur pr\u00e9nom<\/strong>.<\/p>\n

 <\/p>\n

Utilisez le pr\u00e9nom de vos prospects<\/h2>\n

Ne commencez plus un seul mail par \u00ab\u00a0Bonjour\u00a0\u00bb sans utiliser un pr\u00e9nom. Arr\u00eatez d\u00e9finitivement d’appeler vos prospects \u00ab\u00a0Monsieur Machin\u00a0\u00bb ou \u00ab\u00a0Madame Truc\u00a0\u00bb au t\u00e9l\u00e9phone. Peu importe si eux vous appellent \u00ab\u00a0Monsieur\/Madame Bidule\u00a0\u00bb, peu importe s’ils sont PDG de Microsoft ou caissier chez Macdonald’s, utilisez de mani\u00e8re syst\u00e9matique leur pr\u00e9nom dans la conversation lorsque vous parlez au t\u00e9l\u00e9phone. Utilisez son pr\u00e9nom autant que possible, m\u00eame si vous n’avez jamais parl\u00e9 \u00e0 ce prospect. S’il y a quelque chose dont tout le monde est familier, c’est son pr\u00e9nom. Il n’y a pas de mot plus doux \u00e0 vos oreilles que votre pr\u00e9nom.<\/p>\n

Lorsque vous passez des appels de prospection<\/a>, vous \u00eates un \u00e9tranger, quelqu’un a qui on n’a pas forc\u00e9ment envie de parler… mais \u00e0 partir du moment ou vous utilisez quelque chose de familier, vous devenez vous-m\u00eame plus familier.<\/p>\n

Ce n’est \u00e9videmment pas cette astuce qui vous permettra de closer vos prospects, mais cela peut faire la diff\u00e9rence en vous \u00e9vitant d’\u00eatre assimil\u00e9 aux autres commerciaux conventionnels avec leur mallette. Vous \u00e9tablirez un relation de confiance tacite et votre prospect visualisera mieux qui vous \u00eates lorsque vous le rappellerez. Et le meilleur moment pour l’utiliser, c’est au moment de raccrocher :<\/p>\n

 <\/p>\n

\u00ab\u00a0Merci [PRENOM], je vous rappelle le X. Passez une bonne journ\u00e9e [PRENOM] !\u00a0\u00bb<\/em><\/p><\/blockquote>\n

NB<\/strong> : D\u00e9sormais, notre logiciel Datananas Outboung<\/a> g\u00e8re les variables de personnalisation de vos emails de prospection automatiquement.<\/p>\n

Si vous d\u00e9sirez en apprendre davantage sur les meilleures techniques \u00e0 adopter pour votre prospection B2B quotidienne, notre ebook : construisez votre machine de prospection B2B est fait pour vous !<\/p>\n

\n

Cr\u00e9ez votre Machine de Prospection B2B<\/p>\n

T\u00e9l\u00e9charger l’ebook<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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