{"id":5596,"date":"2017-08-01T10:00:25","date_gmt":"2017-08-01T08:00:25","guid":{"rendered":"http:\/\/blog.datananas.com\/fr\/?p=5596"},"modified":"2019-10-01T14:37:15","modified_gmt":"2019-10-01T12:37:15","slug":"organiser-sa-prospection-commerciale-video","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/organiser-sa-prospection-commerciale-video\/","title":{"rendered":"Organiser sa prospection commerciale gr\u00e2ce au LRM [Vid\u00e9o]"},"content":{"rendered":"<p>Organiser sa prospection commerciale n\u2019est pas toujours consid\u00e9r\u00e9 comme une priorit\u00e9 par les directions commerciales. Pourtant, c\u2019est l\u2019un des facteurs cl\u00e9s de succ\u00e8s de l\u2019activit\u00e9 commerciale des entreprises. De trop nombreux commerciaux continuent de prospecter tous azimuts par t\u00e9l\u00e9phone ou par emailing \u00e0 la main, accusant une productivit\u00e9 moindre et une perte de temps substantielle.<\/p>\n<p><!--more--><\/p>\n<p>Face \u00e0 ce constat, nous avons d\u00e9cid\u00e9 de d\u00e9velopper une m\u00e9thodologie pour organiser de mani\u00e8re efficace la prospection commerciale : le Lead Relationship Management (LRM) \u00e9tait n\u00e9 ! A destination des \u00e9quipes commerciales, le LRM est la promesse d\u2019une prospection commerciale optimis\u00e9e et d\u2019une productivit\u00e9 boost\u00e9e.<\/p>\n<h2>La prospection commerciale au XXI\u00e8me si\u00e8cle<\/h2>\n<p>G\u00e9n\u00e9rer des leads de mani\u00e8re constante et soutenue est l\u2019objectif poursuivi par la majorit\u00e9 des directions commerciales et marketing. Que ce soit <a href=\"\/\/blog.datananas.com\/fr\/inbound-marketing-et-outbound-sales-revolutionnent-prospection-b2b\/\">par l\u2019interm\u00e9diaire de l\u2019Inbound Marketing ou de l\u2019Outbound Sales<\/a>, g\u00e9n\u00e9rer des leads B2B n\u2019est pas \u00e0 la port\u00e9e du premier venu. Les effets silo entre les diff\u00e9rents \u00e9l\u00e9ments des \u00e9quipes marketing et commerciales, l\u2019utilisation de mauvais outils ou l\u2019absence d\u2019analyse des campagnes de prospection sont autant de raisons pour lesquelles votre prospection commerciale peut se r\u00e9v\u00e9ler inefficace.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/32y9oUF4pnU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Organiser sa prospection commerciale avec la m\u00e9thodologie du Lead Relationship Management<\/h2>\n<p>Dans cette situation, il est primordial d\u2019organiser sa prospection commerciale ! Il est loin le temps o\u00f9 votre \u00e9quipe commerciale prospectait gr\u00e2ce au <a href=\"\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/\">Cold Calling<\/a> et votre \u00e9quipe marketing \u00e0 l\u2019aide de l\u2019emailing marketing accusant des taux d\u2019ouverture et de r\u00e9ponse tr\u00e8s bas. D\u00e9sormais, ces \u00e9quipes travaillent de concert pour g\u00e9n\u00e9rer des leads qualifi\u00e9s. Face \u00e0 ce constat, un <a href=\"\/\/blog.datananas.com\/fr\/lead-relationship-management-infographie\/\">outil de Lead Relationship Management<\/a> intelligent et automatis\u00e9 saura vous \u00e9pauler au quotidien. Organiser sa prospection commerciale est d\u00e9sormais simple comme bonjour.<\/p>\n<p>&nbsp;<\/p>\n<h2>Quel outil LRM utiliser pour organiser sa prospection commerciale ?<\/h2>\n<p>Le Lead Relationship Management constitue le futur de la prospection commerciale. Un outil LRM puissant tel que <a href=\"https:\/\/chappie.datananas.com\/register?utm_source=blog\">Datananas Outbound Sales<\/a> vous accompagnera tout au long de votre prospection. Ainsi, vos \u00e9quipes commerciales seront en mesure de prospecter efficacement chaque jour sans perdre de temps \u00e0 attendre que vos prospects soient disponibles ou essayer d\u2019entrer en contact avec ces derniers. D\u00e9sormais, vous ne ciblerez que les prospects pr\u00e9sentant le profil client id\u00e9al. Autrement dit, ceux \u00e0 qui vous apporterez le plus et qui vous apporteront le plus. Au travers de sc\u00e9narios de mails planifi\u00e9s \u00e0 l\u2019avance et envoy\u00e9s de mani\u00e8re automatique, vous serez capable de g\u00e9n\u00e9rer plus de rendez-vous pour vos commerciaux. Enfin, en r\u00e9partissant les mails de prospection parmi toute votre \u00e9quipe commerciale et en lissant les prises de contact dans le temps, vous pourrez <a href=\"\/\/blog.datananas.com\/fr\/optimiser-sa-prospection-commerciale\/\">optimiser votre activit\u00e9 de prospection<\/a> en organisant de fa\u00e7on efficiente le travail de vos commerciaux. Datananas Outbound Sales est la promesse pour vos \u00e9quipes de se focaliser uniquement sur leurs v\u00e9ritables valeurs ajout\u00e9es : accompagner, conseiller et vendre !<\/p>\n<div class=\"push-cta\">\n<p>Faites d\u00e9coller votre prospection commerciale avec Datananas<\/p>\n<p><a class=\"cta-button-link\" title=\"D\u00e9marrer\" href=\"https:\/\/chappie.datananas.com\/register\">Cr\u00e9er son compte<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Organiser sa prospection commerciale n\u2019est pas toujours consid\u00e9r\u00e9 comme une priorit\u00e9 par les directions commerciales. Pourtant, c\u2019est l\u2019un des facteurs cl\u00e9s de succ\u00e8s de l\u2019activit\u00e9 commerciale des entreprises. De trop nombreux commerciaux continuent de prospecter tous azimuts par t\u00e9l\u00e9phone ou par emailing \u00e0 la main, accusant une productivit\u00e9 moindre et une perte de temps substantielle.<\/p>\n","protected":false},"author":16,"featured_media":5600,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":""},"categories":[220,284],"tags":[167,19,166,51],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Organiser sa prospection commerciale gr\u00e2ce au LRM [Vid\u00e9o]<\/title>\n<meta name=\"description\" content=\"Organiser sa prospection commerciale n&#039;est pas toujours \u00e9vident pour les directions commerciales. 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