{"id":486,"date":"2015-11-26T09:00:12","date_gmt":"2015-11-26T08:00:12","guid":{"rendered":"http:\/\/blog.datananas.com\/fr\/?p=486"},"modified":"2019-10-01T13:52:44","modified_gmt":"2019-10-01T11:52:44","slug":"cold-calling-vs-cold-emailing-prospection-b2b","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/","title":{"rendered":"Cold Calling vs Cold Emailing : quelle prospection B2B adopter ?"},"content":{"rendered":"<p>En France, beaucoup d&rsquo;entreprises B2B concentrent leur prospection sur du Cold Calling, c&rsquo;est-\u00e0-dire de la prospection t\u00e9l\u00e9phonique. L&rsquo;e-mailing est lui souvent revers\u00e9 au Marketing, alors qu&rsquo;il est un outil de prospection qui offre de nombreux avantages.<\/p>\n<p><!--more--><\/p>\n<p>Pour vous aider \u00e0 mettre en place une activit\u00e9 de prospection commerciale optimale, voici un rapide comparatif du Cold Calling vs Cold Emailing.<\/p>\n<h2>Cold Calling : l&rsquo;appel \u00e0 froid<\/h2>\n<p>La <a href=\"https:\/\/blog.datananas.com\/fr\/comparaison-methodes-de-prospection-commerciale\/\">prospection t\u00e9l\u00e9phonique<\/a> dans le dur peut \u00eatre la plus adapt\u00e9e si vous \u00eates dans un ou plusieurs des cas suivants :<\/p>\n<blockquote>\n<ul>\n<li>votre march\u00e9 cible est r\u00e9duit (niche ou grands comptes)<\/li>\n<li>vous avez un deal moyen par client \u00e9lev\u00e9<\/li>\n<li>vos interlocuteurs n&rsquo;utilisent pas d&#8217;email, ou pas d&#8217;email corporate (commer\u00e7ants, etc.)<\/li>\n<\/ul>\n<\/blockquote>\n<p>Avoir directement votre interlocuteur au t\u00e9l\u00e9phone permet dans ce cas de gagner du temps. Dans ce cas, votre probl\u00e9matique sera plut\u00f4t d&rsquo;identifier le bon interlocuteur, et de r\u00e9ussir \u00e0 obtenir son num\u00e9ro de ligne directe ou de portable.<\/p>\n<p>&nbsp;<\/p>\n<h2>Cold Emailing : l&#8217;email \u00e0 froid<\/h2>\n<p>Si vous n&rsquo;entrez pas dans un de cas pr\u00e9c\u00e9demment cit\u00e9s, alors il y a plusieurs avantages \u00e0 privil\u00e9gier l&rsquo;envoi d&rsquo;<a href=\"https:\/\/blog.datananas.com\/fr\/reussir-campagne-de-prospection-commerciale\/\">emails de prospection<\/a> :<\/p>\n<blockquote>\n<ul>\n<li>La prospection t\u00e9l\u00e9phonique est difficile, et souvent d\u00e9moralisante pour vos commerciaux : ils doivent se prendre beaucoup de portes pour un retour tr\u00e8s faible.<\/li>\n<li>Envoyer un e-mail de prospection en premier permet de n&rsquo;appeler que les prospects les plus chauds, et donc de faire gagner beaucoup de temps \u00e0 vos commerciaux !<\/li>\n<\/ul>\n<\/blockquote>\n<p>La prospection t\u00e9l\u00e9phonique est beaucoup plus intrusive et chronophage, mais les deux approches sont compl\u00e9mentaires. Envoyer un email ne vous dispense pas d&rsquo;appeler, mais vous permet d&rsquo;appeler votre prospect dans de meilleures conditions : avec un rendez-vous, en sachant qui vous \u00eates, avec un int\u00e9r\u00eat&#8230;<\/p>\n<p>Bien \u00e9videmment, pour que cette approche fonctionne, vous devez :<\/p>\n<blockquote>\n<ul>\n<li>vous d\u00e9marquer des <a href=\"https:\/\/blog.datananas.com\/fr\/checklist-12-conseils-pour-vos-e-mails-b2b\/\">99% d&#8217;emails de prospection mal \u00e9crits<\/a>.<\/li>\n<li>obtenir des listes d&#8217;emails professionnels nominatifs<\/li>\n<\/ul>\n<\/blockquote>\n<p>Chez Datananas, nous sommes convaincus que le cold emailing est le futur de la prospection B2B. Pour en apprendre davantage sur cette pratique, n&rsquo;h\u00e9sitez pas \u00e0 consulter notre academy !<\/p>\n<div class=\"push-cta\">\r\n<div class=\"cta-title\">Retrouvez nos meilleurs mod\u00e8les d'emails de prospection !<\/div>\r\n<div class=\"cta-subtitle\">Progressez \u00e0 votre rythme et acc\u00e9dez \u00e0 +10h de formation gratuitement<\/div>\r\n<a id=\"cta-academy-modeles-emails\" class=\"cta-button\" title=\"D\u00e9couvrir l'academy\" href=\"http:\/\/academy.datananas.com\/o\/modeles-d-emails-de-prospection\">D\u00e9couvrir l'academy<\/a>\r\n<\/div>\r\n<script type=\"text\/javascript\">\r\n  var link = document.getElementById('cta-academy-modeles-emails');\r\n  analytics.trackLink(link, 'blog-fr-content-cta-academy-modeles-emails', {\r\n    pageTitle: document.title\r\n  });\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>En France, beaucoup d&rsquo;entreprises B2B concentrent leur prospection sur du Cold Calling, c&rsquo;est-\u00e0-dire de la prospection t\u00e9l\u00e9phonique. L&rsquo;e-mailing est lui souvent revers\u00e9 au Marketing, alors qu&rsquo;il est un outil de prospection qui offre de nombreux avantages.<\/p>\n","protected":false},"author":1,"featured_media":1899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"Other"},"categories":[6,5],"tags":[103,102,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cold Calling vs Cold Emailing : quelle prospection B2B adopter ?<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez maintenant comment la prospection commerciale conventionnelle et le cold calling sont r\u00e9volutionn\u00e9s par la prospection par email intelligente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cold Calling vs Cold Emailing : quelle prospection B2B adopter ?\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez maintenant comment la prospection commerciale conventionnelle et le cold calling sont r\u00e9volutionn\u00e9s par la prospection par email intelligente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Datananas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/datananas\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/romain.simon.51\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-26T08:00:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-01T11:52:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2015\/11\/cold-calling-cold-emailing-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@romainsimon\" \/>\n<meta name=\"twitter:site\" content=\"@datananas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romain Simon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\",\"name\":\"Datananas\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"sameAs\":[\"https:\/\/fr-fr.facebook.com\/datananas\/\",\"https:\/\/www.instagram.com\/datananas_hq\/\",\"http:\/\/fr.linkedin.com\/company\/datananas\",\"http:\/\/www.youtube.com\/user\/datananas\",\"https:\/\/twitter.com\/datananas\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"width\":256,\"height\":256,\"caption\":\"Datananas\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"name\":\"Blog Datananas\",\"description\":\"Techniques de prospection et d\\u00e9veloppement commercial\",\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2015\/11\/cold-calling-cold-emailing-1.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2015\/11\/cold-calling-cold-emailing-1.png\",\"width\":1200,\"height\":630,\"caption\":\"cold calling versus cold emailing\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#webpage\",\"url\":\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/\",\"name\":\"Cold Calling vs Cold Emailing : quelle prospection B2B adopter ?\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#primaryimage\"},\"datePublished\":\"2015-11-26T08:00:12+00:00\",\"dateModified\":\"2019-10-01T11:52:44+00:00\",\"description\":\"D\\u00e9couvrez maintenant comment la prospection commerciale conventionnelle et le cold calling sont r\\u00e9volutionn\\u00e9s par la prospection par email intelligente.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.datananas.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cold Calling\",\"item\":\"https:\/\/blog.datananas.com\/fr\/cold-calling\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cold Calling vs Cold Emailing : quelle prospection B2B adopter ?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1\"},\"headline\":\"Cold Calling vs Cold Emailing : quelle prospection B2B adopter ?\",\"datePublished\":\"2015-11-26T08:00:12+00:00\",\"dateModified\":\"2019-10-01T11:52:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#webpage\"},\"wordCount\":362,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2015\/11\/cold-calling-cold-emailing-1.png\",\"keywords\":[\"Cold Calling\",\"Cold Emailing\",\"prospection\"],\"articleSection\":[\"Cold Calling\",\"Cold Emailing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1\",\"name\":\"Romain Simon\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g\",\"caption\":\"Romain Simon\"},\"description\":\"CEO &amp; Co-founder @ Datananas\",\"sameAs\":[\"http:\/\/www.romainsimon.net\",\"https:\/\/www.facebook.com\/romain.simon.51\",\"http:\/\/www.linkedin.com\/in\/romainsimon\",\"https:\/\/twitter.com\/romainsimon\"],\"url\":\"https:\/\/blog.datananas.com\/fr\/author\/romain\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cold Calling vs Cold Emailing : quelle prospection B2B adopter ?","description":"D\u00e9couvrez maintenant comment la prospection commerciale conventionnelle et le cold calling sont r\u00e9volutionn\u00e9s par la prospection par email intelligente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/","og_locale":"fr_FR","og_type":"article","og_title":"Cold Calling vs Cold Emailing : quelle prospection B2B adopter ?","og_description":"D\u00e9couvrez maintenant comment la prospection commerciale conventionnelle et le cold calling sont r\u00e9volutionn\u00e9s par la prospection par email intelligente.","og_url":"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/","og_site_name":"Blog Datananas","article_publisher":"https:\/\/fr-fr.facebook.com\/datananas\/","article_author":"https:\/\/www.facebook.com\/romain.simon.51","article_published_time":"2015-11-26T08:00:12+00:00","article_modified_time":"2019-10-01T11:52:44+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2015\/11\/cold-calling-cold-emailing-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@romainsimon","twitter_site":"@datananas","twitter_misc":{"\u00c9crit par":"Romain Simon","Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.datananas.com\/fr\/#organization","name":"Datananas","url":"https:\/\/blog.datananas.com\/fr\/","sameAs":["https:\/\/fr-fr.facebook.com\/datananas\/","https:\/\/www.instagram.com\/datananas_hq\/","http:\/\/fr.linkedin.com\/company\/datananas","http:\/\/www.youtube.com\/user\/datananas","https:\/\/twitter.com\/datananas"],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#logo","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","width":256,"height":256,"caption":"Datananas"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.datananas.com\/fr\/#website","url":"https:\/\/blog.datananas.com\/fr\/","name":"Blog Datananas","description":"Techniques de prospection et d\u00e9veloppement commercial","publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2015\/11\/cold-calling-cold-emailing-1.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2015\/11\/cold-calling-cold-emailing-1.png","width":1200,"height":630,"caption":"cold calling versus cold emailing"},{"@type":"WebPage","@id":"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#webpage","url":"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/","name":"Cold Calling vs Cold Emailing : quelle prospection B2B adopter ?","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#primaryimage"},"datePublished":"2015-11-26T08:00:12+00:00","dateModified":"2019-10-01T11:52:44+00:00","description":"D\u00e9couvrez maintenant comment la prospection commerciale conventionnelle et le cold calling sont r\u00e9volutionn\u00e9s par la prospection par email intelligente.","breadcrumb":{"@id":"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.datananas.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Cold Calling","item":"https:\/\/blog.datananas.com\/fr\/cold-calling\/"},{"@type":"ListItem","position":3,"name":"Cold Calling vs Cold Emailing : quelle prospection B2B adopter ?"}]},{"@type":"Article","@id":"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#article","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#webpage"},"author":{"@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1"},"headline":"Cold Calling vs Cold Emailing : quelle prospection B2B adopter ?","datePublished":"2015-11-26T08:00:12+00:00","dateModified":"2019-10-01T11:52:44+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#webpage"},"wordCount":362,"commentCount":0,"publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2015\/11\/cold-calling-cold-emailing-1.png","keywords":["Cold Calling","Cold Emailing","prospection"],"articleSection":["Cold Calling","Cold Emailing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.datananas.com\/fr\/cold-calling-vs-cold-emailing-prospection-b2b\/#respond"]}]},{"@type":"Person","@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1","name":"Romain Simon","image":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g","caption":"Romain Simon"},"description":"CEO &amp; Co-founder @ Datananas","sameAs":["http:\/\/www.romainsimon.net","https:\/\/www.facebook.com\/romain.simon.51","http:\/\/www.linkedin.com\/in\/romainsimon","https:\/\/twitter.com\/romainsimon"],"url":"https:\/\/blog.datananas.com\/fr\/author\/romain\/"}]}},"yasr_visitor_votes":{"number_of_votes":124,"sum_votes":524,"stars_attributes":{"read_only":false,"span_bottom":false}},"_links":{"self":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/486"}],"collection":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/comments?post=486"}],"version-history":[{"count":4,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/486\/revisions"}],"predecessor-version":[{"id":7480,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/486\/revisions\/7480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media\/1899"}],"wp:attachment":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media?parent=486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/categories?post=486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/tags?post=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}