{"id":3763,"date":"2017-04-06T13:00:12","date_gmt":"2017-04-06T11:00:12","guid":{"rendered":"http:\/\/blog.datananas.com\/fr\/?p=3763"},"modified":"2019-10-01T13:24:11","modified_gmt":"2019-10-01T11:24:11","slug":"prospection-commerciale-par-email-reussir","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/prospection-commerciale-par-email-reussir\/","title":{"rendered":"Prospection commerciale par email : nos 5 conseils pour r\u00e9ussir"},"content":{"rendered":"

La prospection commerciale par email est un art. S\u2019entra\u00eener et tester de nouvelles m\u00e9thodes sont les seuls moyens pour parvenir \u00e0 ma\u00eetriser ce dernier. D\u2019apr\u00e8s notre exp\u00e9rience et les retours de nos clients, de nombreuses directions commerciales continuent \u00e0 adopter des pratiques chronophages impactant sensiblement leur activit\u00e9 commerciale.<\/p>\n

Au travers de ce court article, nous d\u00e9sirons donc vous transmettre Consulter dans l’academy.<\/p>\n

<\/p>\n

Elaborer des objets d\u2019emails percutants<\/h2>\n

R\u00e9diger des objets percutants maximisera immanquablement le taux d\u2019ouverture<\/a> de vos emails. Le r\u00f4le de l\u2019objet est de donner envie au prospect d\u2019ouvrir l\u2019email, sans trop en d\u00e9voiler pour autant. Tout est une question d\u2019\u00e9quilibre. Personnaliser l\u2019objet est l\u2019id\u00e9al pour augmenter son taux de clic.<\/p>\n

R\u00e9diger des emails ultra-courts et au format texte<\/h2>\n

R\u00e9diger des e-mails ultra-courts est la r\u00e8gle la plus importante de toute campagne de prospection<\/a> par email. Pourtant, l\u2019erreur est encore courante au sein des services commerciaux. Retenez que c\u2019est en \u00e9crivant des emails courts de trois \u00e0 sept lignes que vous stimulerez vos prospects et les encouragerez \u00e0 y r\u00e9pondre.<\/p>\n

Autre r\u00e8gle incontournable d\u2019une campagne de prospection commerciale par email r\u00e9ussie : l\u2019utilisation du format texte<\/a> sans templates, ni images. De cette mani\u00e8re vous serez plus proche de vos prospects. En effet, votre signature et vos coordonn\u00e9es directes humaniseront la relation que vous aurez \u00e9tablie avec ces derniers. Vous pouvez, malgr\u00e9 tout, utiliser des images<\/a> si le contexte le permet afin d\u2019illustrer votre propos ou faire r\u00e9agir votre prospect en dernier recours mais attention \u00e0 ne pas passer en spam !<\/p>\n

Se concentrer sur la personnalisation pour r\u00e9ussir sa prospection commerciale par email<\/h2>\n

La personnalisation des emails est l\u2019autre bonne pratique incontournable de toute activit\u00e9 de prospection commerciale. Autrefois, la prospection par emails \u00e0 froid<\/a> \u00e9tait une pratique chronophage car demandait aux \u00e9quipes commerciales de personnaliser les emails \u00e0 la main.<\/p>\n

Aujourd\u2019hui, de nombreux logiciels<\/a> permettent de g\u00e9rer les envois d\u2019emails et de les personnaliser via des variables du type \u201cbonjour #pr\u00e9nom, j\u2019ai vu que votre #compagny s\u2019int\u00e9ressait \u00e0 nos probl\u00e9matiques\u00a0\u00bb. Les \u00e9quipes commerciales sont d\u00e9sormais en mesure de g\u00e9n\u00e9rer des leads qualifi\u00e9s tout en optimisant leur activit\u00e9.<\/p>\n

Int\u00e9grer un call-to-action pour inciter \u00e0 r\u00e9pondre<\/h2>\n

Pour vos emails de prospection, n\u2019ayez plus peur de vous limiter \u00e0 trois phrases proposant une introduction, l\u2019objet de votre email et un call-to-action, sous la forme d\u2019une question. L\u2019insertion d\u2019un call-to-action \u00e0 la fin d\u2019un email du type : \u201c\u00eates-vous disponible mardi prochain \u00e0 9h30 pour \u00e9changer rapidement par t\u00e9l\u00e9phone ?\u201d permet alors d\u2019engager concr\u00e8tement le prospect.<\/p>\n

De cette mani\u00e8re, les \u00e9quipes commerciales sont capables de g\u00e9n\u00e9rer des leads qualifi\u00e9s qu\u2019ils pourront recontacter par la suite. Cette m\u00e9thodologie s\u2019applique autant \u00e0 vos emails de prospection qu\u2019\u00e0 vos emails de relance<\/a>.<\/p>\n

 <\/p>\n

Relancer, relancer, relancer !<\/h2>\n

Encore de nos jours beaucoup de commerciaux ne relancent pas leurs prospects. Pourtant la relance est incontournable au succ\u00e8s des campagnes de prospection commerciale par email. L\u2019id\u00e9al \u00e9tant d\u2019utiliser une plateforme de relances automatis\u00e9es. Votre pers\u00e9v\u00e9rance vous permettra, dans la majorit\u00e9 des cas, de vous d\u00e9marquer de 80% des commerciaux. Mais ne perdez jamais de vue que relance ne rime jamais avec harc\u00e8lement.<\/p>\n

C\u2019est en envoyant une s\u00e9rie de 4 \u00e0 7 emails sur une p\u00e9riode espac\u00e9e couvrant 45 \u00e0 60 jours que vous maximiserez vos chances de toucher et d\u2019int\u00e9resser vos prospects. N\u2019h\u00e9sitez pas \u00e0 varier les approches en vous basant sur les diff\u00e9rentes valeurs ajout\u00e9es de votre offre ou en diffusant du contenu produit par vos \u00e9quipes Inbound<\/a> comme des ebooks ou des t\u00e9moignages clients. De cette mani\u00e8re vous appuierez votre discours et apporterez cr\u00e9dibilit\u00e9 et l\u00e9gitimit\u00e9 aux yeux de vos prospects.
\nVous \u00eates d\u00e9sormais au fait des meilleures pratiques pour am\u00e9liorer votre prospection commerciale par email. Si vous d\u00e9sirez d\u00e9couvrir des nouvelles bonnes pratiques pour am\u00e9liorer votre activit\u00e9, n\u2019h\u00e9sitez pas \u00e0 consulter notre ebook d\u00e9di\u00e9 aux emails de prospection B2B.<\/p>\n

\n

Ebook -Mod\u00e8les d’emails de prospection efficaces
\nConsulter dans l’academy<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La prospection commerciale par email est un art. S\u2019entra\u00eener et tester de nouvelles m\u00e9thodes sont les seuls moyens pour parvenir \u00e0 ma\u00eetriser ce dernier. D\u2019apr\u00e8s notre exp\u00e9rience et les retours de nos clients, de nombreuses directions commerciales continuent \u00e0 adopter des pratiques chronophages impactant sensiblement leur activit\u00e9 commerciale. Au travers de ce court article, nous […]<\/p>\n","protected":false},"author":16,"featured_media":3783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":""},"categories":[5,7],"tags":[23,102,167,105,166,112,12],"yoast_head":"\nProspection commerciale par email : nos 5 conseils pour r\u00e9ussir<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez tous nos conseils pour optimiser votre campagne de prospection commerciale par email et g\u00e9n\u00e9rer des opportunit\u00e9s business\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.datananas.com\/fr\/prospection-commerciale-par-email-reussir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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