{"id":3581,"date":"2017-03-28T10:00:38","date_gmt":"2017-03-28T08:00:38","guid":{"rendered":"http:\/\/blog.datananas.com\/fr\/?p=3581"},"modified":"2018-11-09T09:53:49","modified_gmt":"2018-11-09T08:53:49","slug":"le-big-data-revolutionne-la-prospection-commerciale","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/","title":{"rendered":"Le Big Data r\u00e9volutionne la prospection commerciale : nos conseils"},"content":{"rendered":"

V\u00e9ritable avantage concurrentiel, le Big Data r\u00e9volutionne la prospection commerciale. En effet, notre soci\u00e9t\u00e9 est chaque jour davantage connect\u00e9e et les entreprises B2B ont bien compris l\u2019importance de capitaliser sur cette tendance. – 29,000 Gigaoctets de donn\u00e9es sont publi\u00e9s chaque seconde dans le monde –<\/p>\n

Voici un tour d\u2019horizon, de la prospection commerciale \u00e0 l\u2019heure du Big Data au service d’une activit\u00e9 commerciale boost\u00e9e<\/a>.<\/p>\n

<\/p>\n

Qu\u2019est-ce que le Big Data ?<\/h2>\n

Le Big Data peut \u00eatre d\u00e9fini comme le traitement et l\u2019analyse de donn\u00e9es massives provenant de l\u2019\u00e9cosyst\u00e8me web et des pratiques issues du digital. Il est g\u00e9n\u00e9ralement admis que cette d\u00e9finition ne se limite plus seulement \u00e0 la \u201cdonn\u00e9e brute<\/strong>\u201d et int\u00e8gre d\u00e9sormais de nouveaux \u00e9l\u00e9ments tels que l\u2019analyse de sentiments ou de comportements client. En ce sens, le Big Data r\u00e9volutionne la prospection commerciale.<\/p><\/blockquote>\n

De la recherche scientifique \u00e0 l\u2019enseignement, le Big Data est d\u00e9sormais partout. V\u00e9ritable mine d\u2019or pour les entreprises, il constitue un vaste champ de d\u00e9veloppement et de cr\u00e9ation de valeur pouvant leur permettre de g\u00e9n\u00e9rer de nouvelles opportunit\u00e9s business.<\/p>\n

 <\/p>\n

Le Big Data r\u00e9volutionne la prospection commerciale<\/h2>\n

Le Big Data croise donn\u00e9es internes et donn\u00e9es externes<\/h3>\n

Tout \u00e9v\u00e9nement \u00e9manant du web ou des r\u00e9seaux sociaux<\/a> n\u2019a d\u00e9sormais plus de secrets pour les entreprises. En compl\u00e9tant les donn\u00e9es internes pr\u00e9sentes dans leur CRM<\/a> avec des donn\u00e9es externes issues du web et des r\u00e9seaux sociaux, les \u00e9quipes marketing et commerciales peuvent d\u00e9sormais construire un tableau de bord complet (Data Management Platform<\/strong>) enrichi automatiquement et en temps r\u00e9el avec les informations relatives \u00e0 leurs prospects (Sales Intelligence<\/strong>)<\/p>\n

 <\/p>\n

Le Big Data int\u00e9gr\u00e9 au pipeline de prospection commerciale<\/h3>\n

En adoptant des pratiques de sales intelligence et de \u00ab\u00a0Social Selling<\/a>\u00ab\u00a0, les \u00e9quipes marketing sont en mesure de mieux conna\u00eetre leurs prospects. Par cons\u00e9quent, elles peuvent cibler et segmenter plus efficacement tout en proposant \u00e0 leurs leads ICP<\/a> du contenu \u00e0 la fois qualitatif et in\u00e9dit.<\/p>\n

En parall\u00e8le, les \u00e9quipes commerciales sont en mesure d\u2019enrichir en temps r\u00e9el leurs fiches clients pour mieux cerner les besoins et les attentes de leurs prospects. Par exemple, d\u00e8s l\u2019identification d\u2019un lead, il est automatiquement transmis \u00e0 un Sales Development Representative<\/a> (SDR) qui aura toutes les informations enrichies en amont n\u00e9cessaire \u00e0 sa qualification.<\/p>\n

Si le r\u00e9sultat de la premi\u00e8re qualification t\u00e9l\u00e9phonique est concluant, alors un Account Executive<\/strong> (AE) poursuit la conversation sur la base des informations internes et externes pr\u00e9sentes sur la fiche client. Ce qui permet d\u2019analyser les enjeux et d\u2019anticiper la phase de n\u00e9gociation en amont.<\/p>\n

En acc\u00e9dant \u00e0 cet ensemble de donn\u00e9es collect\u00e9, tri\u00e9 et rapatri\u00e9 de mani\u00e8re automatique, les \u00e9quipes marketing et commerciales sont en mesure de convertir plus de leads<\/a> via une strat\u00e9gie inbound compl\u00e9mentaire \u00e0 une strat\u00e9gie de Lead Relationship Management<\/a>.<\/p>\n

 <\/p>\n

Big Data et organisation des \u00e9quipes commerciales et marketing<\/h2>\n

Le Big Data r\u00e9volutionne la prospection commerciale en se r\u00e9v\u00e9lant \u00eatre \u00e9galement un puissant outil d\u2019organisation<\/a>. D\u00e9ployer une structure de base de donn\u00e9e client \u00e0 360 degr\u00e9s centralis\u00e9e et partag\u00e9e par les services marketing et commerciaux permet d\u2019optimiser leur activit\u00e9 et de d\u00e9multiplier leur productivit\u00e9.<\/p>\n

Cependant, le Big Data est une approche r\u00e9cente et son int\u00e9gration dans une strat\u00e9gie d\u2019entreprise peut parfois s\u2019av\u00e9rer difficile \u00e0 concr\u00e9tiser. Face \u00e0 ce constat, les directions commerciales et marketing capitalisent sur de nouveaux profils (data miner<\/strong>, data scientist<\/strong>..) int\u00e9grant une double dimension d\u2019analyse statistique et de strat\u00e9gie commerciale.
\nSi vous d\u00e9sirez en savoir plus sur la mesure de la performance de votre prospection commerciale, n\u2019h\u00e9sitez pas \u00e0 utiliser la matrice r\u00e9alis\u00e9e \u00e0 cet effet. Elle vous permettra de calculer la performance de votre prospection commerciale et d\u2019organiser l\u2019activit\u00e9 de vos commerciaux.<\/p>\n

\n

Cr\u00e9ez votre Machine de Prospection B2B<\/p>\n

T\u00e9l\u00e9charger l’ebook<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u00e9ritable avantage concurrentiel, le Big Data r\u00e9volutionne la prospection commerciale. En effet, notre soci\u00e9t\u00e9 est chaque jour davantage connect\u00e9e et les entreprises B2B ont bien compris l\u2019importance de capitaliser sur cette tendance. – 29,000 Gigaoctets de donn\u00e9es sont publi\u00e9s chaque seconde dans le monde – Voici un tour d\u2019horizon, de la prospection commerciale \u00e0 l\u2019heure […]<\/p>\n","protected":false},"author":16,"featured_media":3650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":""},"categories":[220,7],"tags":[19,51,112,12],"yoast_head":"\nLe Big Data r\u00e9volutionne la prospection commerciale : nos conseils<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment le Big Data r\u00e9volutionne la prospection commerciale et adoptez les bonnes pratiques pour enrichir votre strat\u00e9gie de commerciale.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Big Data r\u00e9volutionne la prospection commerciale : nos conseils\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment le Big Data r\u00e9volutionne la prospection commerciale et adoptez les bonnes pratiques pour enrichir votre strat\u00e9gie de commerciale.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Datananas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/datananas\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-28T08:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-09T08:53:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2017\/03\/Comment-le-Big-Data-revolutionne-la-prospection-commerciale.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@datananas\" \/>\n<meta name=\"twitter:site\" content=\"@datananas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geoffrey Halgand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\",\"name\":\"Datananas\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"sameAs\":[\"https:\/\/fr-fr.facebook.com\/datananas\/\",\"https:\/\/www.instagram.com\/datananas_hq\/\",\"http:\/\/fr.linkedin.com\/company\/datananas\",\"http:\/\/www.youtube.com\/user\/datananas\",\"https:\/\/twitter.com\/datananas\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"width\":256,\"height\":256,\"caption\":\"Datananas\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"name\":\"Blog Datananas\",\"description\":\"Techniques de prospection et d\\u00e9veloppement commercial\",\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2017\/03\/Comment-le-Big-Data-revolutionne-la-prospection-commerciale.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2017\/03\/Comment-le-Big-Data-revolutionne-la-prospection-commerciale.png\",\"width\":1200,\"height\":630,\"caption\":\"le Big Data r\\u00e9volutionne la prospection commerciale\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#webpage\",\"url\":\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/\",\"name\":\"Le Big Data r\\u00e9volutionne la prospection commerciale : nos conseils\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#primaryimage\"},\"datePublished\":\"2017-03-28T08:00:38+00:00\",\"dateModified\":\"2018-11-09T08:53:49+00:00\",\"description\":\"D\\u00e9couvrez comment le Big Data r\\u00e9volutionne la prospection commerciale et adoptez les bonnes pratiques pour enrichir votre strat\\u00e9gie de commerciale.\\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.datananas.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\/\/blog.datananas.com\/fr\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Le Big Data r\\u00e9volutionne la prospection commerciale : nos conseils\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/66c75d91e926bd1d31cc27429ce17fe1\"},\"headline\":\"Le Big Data r\\u00e9volutionne la prospection commerciale : nos conseils\",\"datePublished\":\"2017-03-28T08:00:38+00:00\",\"dateModified\":\"2018-11-09T08:53:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#webpage\"},\"wordCount\":706,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2017\/03\/Comment-le-Big-Data-revolutionne-la-prospection-commerciale.png\",\"keywords\":[\"datananas\",\"lead generation\",\"Outbound Sales\",\"prospection\"],\"articleSection\":[\"Marketing\",\"Prospection\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/66c75d91e926bd1d31cc27429ce17fe1\",\"name\":\"Geoffrey Halgand\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0c0dec7dd83b9a46ed7ae0c078031246?s=96&d=wp_user_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0c0dec7dd83b9a46ed7ae0c078031246?s=96&d=wp_user_avatar&r=g\",\"caption\":\"Geoffrey Halgand\"},\"description\":\"Demand Generation @Datananas. Working hard to innovate daily, generate traffic and turn visitors into qualified leads with passion.\",\"url\":\"https:\/\/blog.datananas.com\/fr\/author\/geoffrey-halgand\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le Big Data r\u00e9volutionne la prospection commerciale : nos conseils","description":"D\u00e9couvrez comment le Big Data r\u00e9volutionne la prospection commerciale et adoptez les bonnes pratiques pour enrichir votre strat\u00e9gie de commerciale.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/","og_locale":"fr_FR","og_type":"article","og_title":"Le Big Data r\u00e9volutionne la prospection commerciale : nos conseils","og_description":"D\u00e9couvrez comment le Big Data r\u00e9volutionne la prospection commerciale et adoptez les bonnes pratiques pour enrichir votre strat\u00e9gie de commerciale.\u00a0","og_url":"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/","og_site_name":"Blog Datananas","article_publisher":"https:\/\/fr-fr.facebook.com\/datananas\/","article_published_time":"2017-03-28T08:00:38+00:00","article_modified_time":"2018-11-09T08:53:49+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2017\/03\/Comment-le-Big-Data-revolutionne-la-prospection-commerciale.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@datananas","twitter_site":"@datananas","twitter_misc":{"\u00c9crit par":"Geoffrey Halgand","Dur\u00e9e de lecture est.":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.datananas.com\/fr\/#organization","name":"Datananas","url":"https:\/\/blog.datananas.com\/fr\/","sameAs":["https:\/\/fr-fr.facebook.com\/datananas\/","https:\/\/www.instagram.com\/datananas_hq\/","http:\/\/fr.linkedin.com\/company\/datananas","http:\/\/www.youtube.com\/user\/datananas","https:\/\/twitter.com\/datananas"],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#logo","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","width":256,"height":256,"caption":"Datananas"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.datananas.com\/fr\/#website","url":"https:\/\/blog.datananas.com\/fr\/","name":"Blog Datananas","description":"Techniques de prospection et d\u00e9veloppement commercial","publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2017\/03\/Comment-le-Big-Data-revolutionne-la-prospection-commerciale.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2017\/03\/Comment-le-Big-Data-revolutionne-la-prospection-commerciale.png","width":1200,"height":630,"caption":"le Big Data r\u00e9volutionne la prospection commerciale"},{"@type":"WebPage","@id":"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#webpage","url":"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/","name":"Le Big Data r\u00e9volutionne la prospection commerciale : nos conseils","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#primaryimage"},"datePublished":"2017-03-28T08:00:38+00:00","dateModified":"2018-11-09T08:53:49+00:00","description":"D\u00e9couvrez comment le Big Data r\u00e9volutionne la prospection commerciale et adoptez les bonnes pratiques pour enrichir votre strat\u00e9gie de commerciale.\u00a0","breadcrumb":{"@id":"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.datananas.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Marketing","item":"https:\/\/blog.datananas.com\/fr\/marketing\/"},{"@type":"ListItem","position":3,"name":"Le Big Data r\u00e9volutionne la prospection commerciale : nos conseils"}]},{"@type":"Article","@id":"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#article","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#webpage"},"author":{"@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/66c75d91e926bd1d31cc27429ce17fe1"},"headline":"Le Big Data r\u00e9volutionne la prospection commerciale : nos conseils","datePublished":"2017-03-28T08:00:38+00:00","dateModified":"2018-11-09T08:53:49+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#webpage"},"wordCount":706,"commentCount":0,"publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2017\/03\/Comment-le-Big-Data-revolutionne-la-prospection-commerciale.png","keywords":["datananas","lead generation","Outbound Sales","prospection"],"articleSection":["Marketing","Prospection"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.datananas.com\/fr\/le-big-data-revolutionne-la-prospection-commerciale\/#respond"]}]},{"@type":"Person","@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/66c75d91e926bd1d31cc27429ce17fe1","name":"Geoffrey Halgand","image":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/0c0dec7dd83b9a46ed7ae0c078031246?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c0dec7dd83b9a46ed7ae0c078031246?s=96&d=wp_user_avatar&r=g","caption":"Geoffrey Halgand"},"description":"Demand Generation @Datananas. Working hard to innovate daily, generate traffic and turn visitors into qualified leads with passion.","url":"https:\/\/blog.datananas.com\/fr\/author\/geoffrey-halgand\/"}]}},"yasr_visitor_votes":{"number_of_votes":75,"sum_votes":325,"stars_attributes":{"read_only":false,"span_bottom":false}},"_links":{"self":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/3581"}],"collection":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/comments?post=3581"}],"version-history":[{"count":0,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/3581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media\/3650"}],"wp:attachment":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media?parent=3581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/categories?post=3581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/tags?post=3581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}