{"id":32,"date":"2014-08-05T12:01:29","date_gmt":"2014-08-05T11:01:29","guid":{"rendered":"http:\/\/datananas.com\/blog\/fr\/?p=32"},"modified":"2019-10-01T12:47:35","modified_gmt":"2019-10-01T10:47:35","slug":"prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/","title":{"rendered":"Prospection t\u00e9l\u00e9phonique B2B  : 4 techniques pour \u00e9viter le Cold Calling"},"content":{"rendered":"<p>Le Cold Calling, c&rsquo;est-\u00e0-dire la prospection t\u00e9l\u00e9phonique B2B \u00e0 froid, en g\u00e9n\u00e9ral, personne n&rsquo;aime vraiment \u00e7a. D&rsquo;un c\u00f4t\u00e9, le commercial qui fait des appels de prospection \u00e0 froid va devoir se prendre beaucoup de portes, de la barri\u00e8re du standard jusqu&rsquo;au r\u00e9pondeur. De l&rsquo;autre, personne n&rsquo;appr\u00e9cie en g\u00e9n\u00e9ral de recevoir des appels de prospections d&rsquo;un commercial. M\u00eame s&rsquo;il pourrait \u00eatre int\u00e9ress\u00e9, il aura tendance \u00e0 essayer de se d\u00e9barrasser le plus rapidement possible de son interlocuteur.<\/p>\n<p><!--more--><\/p>\n<p>Voici donc 4 techniques qui pourront vous inspirer pour am\u00e9liorer votre strat\u00e9gie de d\u00e9veloppement commercial et \u00e9viter d&rsquo;appeler des prospects \u00e0 froid.<\/p>\n<div class=\"push-cta\">\r\n<div class=\"cta-title\">Quelles diff\u00e9rences entre Marketing Automation et Sales Automation ?<\/div>\r\n<div class=\"cta-subtitle\">Acc\u00e9dez en libre consultation \u00e0 ce cours dans notre academy en ligne<\/div>\r\n<a id=\"cta-academy-inbound-vs-outbound\" class=\"cta-button\" title=\"Consulter dans l'academy\" href=\"http:\/\/academy.datananas.com\/o\/inbound-vs-outbound\">Consulter dans l'academy<\/a>\r\n<\/div>\r\n<script type=\"text\/javascript\">\r\n  var link = document.getElementById('cta-academy-inbound-vs-outbound');\r\n  analytics.trackLink(link, 'blog-fr-cta-academy-inbound-vs-outbound', {\r\n    pageTitle: document.title\r\n  });\r\n<\/script>\n<h2>Technique #1 : Social Selling vs prospection t\u00e9l\u00e9phonique B2B<\/h2>\n<p>La premi\u00e8re id\u00e9e pour \u00e9viter la <a title=\"Comment r\u00e9ussir sa prospection t\u00e9l\u00e9phonique ?\" href=\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-comment-reussir\/\">prospection t\u00e9l\u00e9phonique<\/a>\u00a0B2B \u00e0 froid (le Cold Calling), c&rsquo;est de faire en sorte d&rsquo;\u00eatre r\u00e9f\u00e9r\u00e9 par quelqu&rsquo;un. Ce quelqu&rsquo;un peut \u00eatre une relation commune par exemple, mais vous pouvez \u00e9galement demander \u00e0 vos clients de vous recommander \u00e0 certains de leurs contacts qui sont int\u00e9ressants pour vous.<\/p>\n<p>Le Social Selling permet une approche commerciale tr\u00e8s qualitative, puisque vous \u00eates pr\u00e9sent\u00e9 par un contact commun. Ainsi vous \u00eates presque assur\u00e9 d&rsquo;avoir un rendez-vous avec ce prospect. Cependant, on a vite fait d&rsquo;\u00e9puiser son r\u00e9seau si l&rsquo;on ne veut pas le sur-solliciter ! L&rsquo;autre probl\u00e8me du Social Selling, c&rsquo;est que sur nos 500+ contacts LinkedIn, nous n&rsquo;en connaissons finalement tr\u00e8s bien qu&rsquo;une poign\u00e9e ! Difficile donc de demander \u00e0 quelqu&rsquo;un qui vous conna\u00eet \u00e0 peine de vous recommander.<\/p>\n<p>Cette technique a \u00e9t\u00e9 popularis\u00e9e par Aaron Ross, qui est connu pour avoir fait grossir les revenus de son \u00e9quipe commerciale chez Salesforce.com sans faire un seul appel \u00e0 froid.<\/p>\n<p>Au lieu de faire du Cold Calling, Aaron Ross a mis en place une nouvelle strat\u00e9gie commerciale autour du Cold Emailing. Cependant, au lieu d&rsquo;envoyer un email \u00e0 froid \u00e0 l&rsquo;interlocuteur direct, cette technique du <a title=\"Qu\u2019est-ce que le Cold Calling 2.0 ?\" href=\"https:\/\/blog.datananas.com\/fr\/cold-calling-b2b-2-0\/\">Cold Calling 2.0<\/a> consiste \u00e0 la place \u00e0 <b>envoyer un court e-mail \u00e0 quelqu&rsquo;un ayant un ou deux niveaux hi\u00e9rarchiques au-dessus de la personne que l&rsquo;on veut contacter<\/b>. Si l&#8217;email est tr\u00e8s court et bien r\u00e9dig\u00e9, il va le transf\u00e9rer \u00e0 la personne en charge qui n&rsquo;aura d&rsquo;autres choix que de planifier un rendez-vous avec vous. (c&rsquo;est son boss qui lui demande apr\u00e8s tout). A vous de jouer ensuite de vos talents de commercial !<\/p>\n<p>La technique fonctionne tr\u00e8s bien, mais peut \u00eatre \u00e0 double tranchant. En effet, votre prospect peut accepter un appel parce que son boss lui a demand\u00e9 sans avoir l&rsquo;intention d&rsquo;aller plus loin.<\/p>\n<h2>Technique #3 : Cold Emailing #1<\/h2>\n<div class=\"push-cta\">\r\n<div class=\"cta-title\">Appr\u00e9hendez les grandes r\u00e8gles de la r\u00e9daction d'emails de prospection !<\/div>\r\n<div class=\"cta-subtitle\">D\u00e9couvrez nos meilleurs contenus dans notre academy en ligne<\/div>\r\n<a id=\"cta-academy-regles-redaction-emails\" class=\"cta-button\" title=\"Consulter dans l'academy\" href=\"http:\/\/academy.datananas.com\/o\/grandes-regles-de-la-redaction-d-e-mails\">Consulter dans l'academy<\/a>\r\n<\/div>\r\n<script type=\"text\/javascript\">\r\n  var link = document.getElementById('cta-academy-regles-redaction-emails');\r\n  analytics.trackLink(link, 'blog-fr-cta-academy-regles-redaction-emails', {\r\n    pageTitle: document.title\r\n  });\r\n<\/script>\n<p>L&rsquo;inconv\u00e9nient d&rsquo;envoyer des emails, c&rsquo;est qu&rsquo;une grande partie des prospects ne vont pas r\u00e9pondre (c&rsquo;est l&rsquo;int\u00e9r\u00eat d&rsquo;utiliser la technique du <a title=\"Qu\u2019est-ce que le Cold Calling 2.0 ?\" href=\"https:\/\/blog.datananas.com\/fr\/cold-calling-b2b-2-0\/\">Cold Calling 2.0<\/a>). De nombreux outils permettent de <a href=\"https:\/\/blog.datananas.com\/fr\/solutions-robustes-de-tracking-de-leads\/\">tracker<\/a> l&rsquo;ouverture des emails : Une bonne strat\u00e9gie peut donc consister \u00e0 envoyer un email \u00e0 froid directement au prospect, puis \u00e0 l&rsquo;appeler au moment o\u00f9 il ouvre cet e-mail.<\/p>\n<p>Le gros avantage de cette technique, c&rsquo;est que le prospect sait d\u00e9j\u00e0 qui vous \u00eates au moment de l&rsquo;appel. Il n&rsquo;attend cependant pas votre appel&#8230;<\/p>\n<h2>Technique #4 : Cold Emailing #2<\/h2>\n<p>Dans la m\u00eame id\u00e9e que la technique #3, mais plus restrictive, vous pouvez n&rsquo;appeler que les personnes qui r\u00e9pondent \u00e0 vos mails (et relancer par email r\u00e9guli\u00e8rement les autres)<\/p>\n<p>Cette quatri\u00e8me approche vous permet d&rsquo;appeler uniquement les prospects vraiment int\u00e9ress\u00e9s. Vous devez travailler en amont sur votre e-mail de prospection pour qu&rsquo;il soit le plus vendeur possible, ainsi que sur votre site pour \u00eatre s\u00fbr qu&rsquo;il communique en quelques secondes votre proposition de valeur. Malheureusement, peu de prospects r\u00e9pondent au premier mail de prospection que vous envoyez, et il vous faudra \u00eatre organis\u00e9 dans vos relances emails. Vous pouvez \u00e9videmment tester et mixer plusieurs de ces techniques.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"push-cta\">\r\n<div class=\"cta-title\">Retrouvez nos meilleurs mod\u00e8les d'emails de prospection !<\/div>\r\n<div class=\"cta-subtitle\">Progressez \u00e0 votre rythme et acc\u00e9dez \u00e0 +10h de formation gratuitement<\/div>\r\n<a id=\"cta-academy-modeles-emails\" class=\"cta-button\" title=\"D\u00e9couvrir l'academy\" href=\"http:\/\/academy.datananas.com\/o\/modeles-d-emails-de-prospection\">D\u00e9couvrir l'academy<\/a>\r\n<\/div>\r\n<script type=\"text\/javascript\">\r\n  var link = document.getElementById('cta-academy-modeles-emails');\r\n  analytics.trackLink(link, 'blog-fr-content-cta-academy-modeles-emails', {\r\n    pageTitle: document.title\r\n  });\r\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Le Cold Calling, c&rsquo;est-\u00e0-dire la prospection t\u00e9l\u00e9phonique B2B \u00e0 froid, en g\u00e9n\u00e9ral, personne n&rsquo;aime vraiment \u00e7a. D&rsquo;un c\u00f4t\u00e9, le commercial qui fait des appels de prospection \u00e0 froid va devoir se prendre beaucoup de portes, de la barri\u00e8re du standard jusqu&rsquo;au r\u00e9pondeur. De l&rsquo;autre, personne n&rsquo;appr\u00e9cie en g\u00e9n\u00e9ral de recevoir des appels de prospections d&rsquo;un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"Other"},"categories":[6],"tags":[27,14,103,102,11,12,58,28],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prospection t\u00e9l\u00e9phonique B2B \u00a0: 4 techniques pour \u00e9viter le Cold Calling<\/title>\n<meta name=\"description\" content=\"La prospection t\u00e9l\u00e9phonique B2B meurt. Pour vous orienter au mieux dans votre prospection quotidienne, voici tous nos conseils pour booster votre activit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prospection t\u00e9l\u00e9phonique B2B \u00a0: 4 techniques pour \u00e9viter le Cold Calling\" \/>\n<meta property=\"og:description\" content=\"La prospection t\u00e9l\u00e9phonique B2B meurt. Pour vous orienter au mieux dans votre prospection quotidienne, voici tous nos conseils pour booster votre activit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Datananas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/datananas\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/romain.simon.51\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-05T11:01:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-01T10:47:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2014\/08\/4-techniques-eviter-dappel-a-froid.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@romainsimon\" \/>\n<meta name=\"twitter:site\" content=\"@datananas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romain Simon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\",\"name\":\"Datananas\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"sameAs\":[\"https:\/\/fr-fr.facebook.com\/datananas\/\",\"https:\/\/www.instagram.com\/datananas_hq\/\",\"http:\/\/fr.linkedin.com\/company\/datananas\",\"http:\/\/www.youtube.com\/user\/datananas\",\"https:\/\/twitter.com\/datananas\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"width\":256,\"height\":256,\"caption\":\"Datananas\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"name\":\"Blog Datananas\",\"description\":\"Techniques de prospection et d\\u00e9veloppement commercial\",\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2014\/08\/4-techniques-eviter-dappel-a-froid.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2014\/08\/4-techniques-eviter-dappel-a-froid.png\",\"width\":1200,\"height\":630,\"caption\":\"Prospection t\\u00e9l\\u00e9phonique B2B : 4 techniques eviter d'appel a froid\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#webpage\",\"url\":\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/\",\"name\":\"Prospection t\\u00e9l\\u00e9phonique B2B \\u00a0: 4 techniques pour \\u00e9viter le Cold Calling\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#primaryimage\"},\"datePublished\":\"2014-08-05T11:01:29+00:00\",\"dateModified\":\"2019-10-01T10:47:35+00:00\",\"description\":\"La prospection t\\u00e9l\\u00e9phonique B2B meurt. Pour vous orienter au mieux dans votre prospection quotidienne, voici tous nos conseils pour booster votre activit\\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.datananas.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cold Calling\",\"item\":\"https:\/\/blog.datananas.com\/fr\/cold-calling\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Prospection t\\u00e9l\\u00e9phonique B2B : 4 techniques pour \\u00e9viter le Cold Calling\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1\"},\"headline\":\"Prospection t\\u00e9l\\u00e9phonique B2B : 4 techniques pour \\u00e9viter le Cold Calling\",\"datePublished\":\"2014-08-05T11:01:29+00:00\",\"dateModified\":\"2019-10-01T10:47:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#webpage\"},\"wordCount\":660,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2014\/08\/4-techniques-eviter-dappel-a-froid.png\",\"keywords\":[\"appel \\u00e0 froid\",\"b2b\",\"Cold Calling\",\"Cold Emailing\",\"emailing\",\"prospection\",\"prospection t\\u00e9l\\u00e9phonique\",\"qualification\"],\"articleSection\":[\"Cold Calling\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1\",\"name\":\"Romain Simon\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g\",\"caption\":\"Romain Simon\"},\"description\":\"CEO &amp; Co-founder @ Datananas\",\"sameAs\":[\"http:\/\/www.romainsimon.net\",\"https:\/\/www.facebook.com\/romain.simon.51\",\"http:\/\/www.linkedin.com\/in\/romainsimon\",\"https:\/\/twitter.com\/romainsimon\"],\"url\":\"https:\/\/blog.datananas.com\/fr\/author\/romain\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prospection t\u00e9l\u00e9phonique B2B \u00a0: 4 techniques pour \u00e9viter le Cold Calling","description":"La prospection t\u00e9l\u00e9phonique B2B meurt. Pour vous orienter au mieux dans votre prospection quotidienne, voici tous nos conseils pour booster votre activit\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/","og_locale":"fr_FR","og_type":"article","og_title":"Prospection t\u00e9l\u00e9phonique B2B \u00a0: 4 techniques pour \u00e9viter le Cold Calling","og_description":"La prospection t\u00e9l\u00e9phonique B2B meurt. Pour vous orienter au mieux dans votre prospection quotidienne, voici tous nos conseils pour booster votre activit\u00e9.","og_url":"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/","og_site_name":"Blog Datananas","article_publisher":"https:\/\/fr-fr.facebook.com\/datananas\/","article_author":"https:\/\/www.facebook.com\/romain.simon.51","article_published_time":"2014-08-05T11:01:29+00:00","article_modified_time":"2019-10-01T10:47:35+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2014\/08\/4-techniques-eviter-dappel-a-froid.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@romainsimon","twitter_site":"@datananas","twitter_misc":{"\u00c9crit par":"Romain Simon","Dur\u00e9e de lecture est.":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.datananas.com\/fr\/#organization","name":"Datananas","url":"https:\/\/blog.datananas.com\/fr\/","sameAs":["https:\/\/fr-fr.facebook.com\/datananas\/","https:\/\/www.instagram.com\/datananas_hq\/","http:\/\/fr.linkedin.com\/company\/datananas","http:\/\/www.youtube.com\/user\/datananas","https:\/\/twitter.com\/datananas"],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#logo","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","width":256,"height":256,"caption":"Datananas"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.datananas.com\/fr\/#website","url":"https:\/\/blog.datananas.com\/fr\/","name":"Blog Datananas","description":"Techniques de prospection et d\u00e9veloppement commercial","publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2014\/08\/4-techniques-eviter-dappel-a-froid.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2014\/08\/4-techniques-eviter-dappel-a-froid.png","width":1200,"height":630,"caption":"Prospection t\u00e9l\u00e9phonique B2B : 4 techniques eviter d'appel a froid"},{"@type":"WebPage","@id":"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#webpage","url":"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/","name":"Prospection t\u00e9l\u00e9phonique B2B \u00a0: 4 techniques pour \u00e9viter le Cold Calling","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#primaryimage"},"datePublished":"2014-08-05T11:01:29+00:00","dateModified":"2019-10-01T10:47:35+00:00","description":"La prospection t\u00e9l\u00e9phonique B2B meurt. Pour vous orienter au mieux dans votre prospection quotidienne, voici tous nos conseils pour booster votre activit\u00e9.","breadcrumb":{"@id":"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.datananas.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Cold Calling","item":"https:\/\/blog.datananas.com\/fr\/cold-calling\/"},{"@type":"ListItem","position":3,"name":"Prospection t\u00e9l\u00e9phonique B2B : 4 techniques pour \u00e9viter le Cold Calling"}]},{"@type":"Article","@id":"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#article","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#webpage"},"author":{"@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1"},"headline":"Prospection t\u00e9l\u00e9phonique B2B : 4 techniques pour \u00e9viter le Cold Calling","datePublished":"2014-08-05T11:01:29+00:00","dateModified":"2019-10-01T10:47:35+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#webpage"},"wordCount":660,"commentCount":0,"publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2014\/08\/4-techniques-eviter-dappel-a-froid.png","keywords":["appel \u00e0 froid","b2b","Cold Calling","Cold Emailing","emailing","prospection","prospection t\u00e9l\u00e9phonique","qualification"],"articleSection":["Cold Calling"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.datananas.com\/fr\/prospection-telephonique-b2b-4-techniques-pour-eviter-dappeler-a-froid\/#respond"]}]},{"@type":"Person","@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1","name":"Romain Simon","image":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g","caption":"Romain Simon"},"description":"CEO &amp; Co-founder @ Datananas","sameAs":["http:\/\/www.romainsimon.net","https:\/\/www.facebook.com\/romain.simon.51","http:\/\/www.linkedin.com\/in\/romainsimon","https:\/\/twitter.com\/romainsimon"],"url":"https:\/\/blog.datananas.com\/fr\/author\/romain\/"}]}},"yasr_visitor_votes":{"number_of_votes":1,"sum_votes":5,"stars_attributes":{"read_only":false,"span_bottom":false}},"_links":{"self":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/32"}],"collection":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":6,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":7400,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/32\/revisions\/7400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media\/2101"}],"wp:attachment":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}