{"id":2713,"date":"2016-12-20T10:00:13","date_gmt":"2016-12-20T09:00:13","guid":{"rendered":"http:\/\/blog.datananas.com\/fr\/?p=2713"},"modified":"2018-10-31T11:20:38","modified_gmt":"2018-10-31T10:20:38","slug":"customer-success-manager-leads-qualifies","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/","title":{"rendered":"Customer Success Manager : comment g\u00e9n\u00e9rer des leads qualifi\u00e9s"},"content":{"rendered":"<p>On consid\u00e8re souvent que le r\u00f4le du Customer Success Manager est de simplement se charger du support client et de r\u00e9pondre aux questions. Pourtant tout comme le SDR (Sales Development Representative),\u00a0qui se charge de l&rsquo;avant-vente, le Customer Success Manager a un r\u00f4le commercial indispensable lors de l&rsquo;apr\u00e8s-vente.<\/p>\n<p><!--more--><\/p>\n<h2>Le r\u00f4le du Customer Success Manager<\/h2>\n<p><a href=\"\/\/blog.datananas.com\/fr\/specialiser-equipe-commerciale\/\">Dans une \u00e9quipe commerciale sp\u00e9cialis\u00e9e<\/a>, le Customer Success Manager est le dernier maillon de la cha\u00eene. Il intervient juste apr\u00e8s la vente, effectu\u00e9e par <a href=\"\/\/blog.datananas.com\/fr\/dictionnaire-commercial\/\">l\u2019Account Executive<\/a>. Id\u00e9alement, ce dernier peut m\u00eame introduire le Customer Success Manager, en pr\u00e9venant le nouveau client qu\u2019une personne d\u00e9di\u00e9e de l\u2019\u00e9quipe support va prendre contact avec lui, pour l\u2019accompagner dans le d\u00e9ploiement de l\u2019outil.<\/p>\n<p>Certes, une partie du r\u00f4le du Customer Success Manager est de r\u00e9pondre aux questions du\u00a0client et de s\u2019assurer que l\u2019outil est bien configur\u00e9 selon ses besoins, mais pas uniquement. Sinon, une bonne FAQ et quelques tutoriels vid\u00e9os pourraient tout autant faire l\u2019affaire. En effet, le Customer Success Manager doit aussi\u00a0s\u2019assurer du taux de satisfaction des clients afin d\u2019\u00e9viter le d\u00e9sabonnement. De ce premier enjeu d\u00e9coule naturellement le second ; r\u00e9cup\u00e9rer des contacts de votre client correspondant \u00e0 votre <a href=\"\/\/blog.datananas.com\/fr\/ideal-customer-profile\/\">ICP (Ideal Customer Profile)<\/a>, et alimenter vos SDRs en nouveaux leads.<\/p>\n<h2>Le call de remerciement ou <em>Thank You Call<\/em><\/h2>\n<p>Le <em>Thank You Call<\/em> est au\u00a0Customer Success Manager ce que <a href=\"\/\/blog.datananas.com\/fr\/reussir-welcome-call\/\">le <em>Welcome Call<\/em> <\/a>est au SDR ; l&rsquo;approche parfaite. En effet, \u00e0 ce moment l\u00e0, le client est normalement dans de bonnes dispositions suite \u00e0\u00a0sa transaction. Le timing parfait est entre quelques heures, m\u00eame si cela est\u00a0difficile \u00e0 tenir, et quelques jours. Au del\u00e0, l\u2019euphorie de la vente risque\u00a0d\u2019\u00eatre retomb\u00e9e.<\/p>\n<p>Lors de ce<em> Thank You Call<\/em>, le but est d\u2019utiliser le bon travail accompli par l\u2019Account Executive pour orienter la conversation afin de faire jouer le carnet d\u2019adresses de ce nouveau client. Si votre solution a r\u00e9pondu parfaitement \u00e0 ses besoins, il y a de fortes chances qu\u2019elle r\u00e9ponde \u00e9galement tr\u00e8s bien aux besoins de\u00a0certains de ses contacts, ayant un profil similaire.<\/p>\n<p>&nbsp;<\/p>\n<h2>La boucle vertueuse du cycle de vente<\/h2>\n<p>Malheureusement, nous remarquons souvent que de nombreuses \u00e9quipes commerciales font l\u2019impasse sur le Customer Success Manager. Son action s\u2019inscrit avant tout dans une relation \u00e0 long terme avec vos clients et c\u2019est souvent son travail quotidien qui permet d\u2019apporter la confiance n\u00e9cessaire \u00e0 ce qu\u2019un client accepte la mise en relation avec certains de ses contacts. Certaines organisations commerciales privil\u00e9gient ainsi le court terme, facilement mesurable en terme de chiffre d\u2019affaires, qu\u2019un \u00e9panouissement mutuel dans le temps.<\/p>\n<p>C\u2019est pourquoi nous sommes convaincus qu\u2019en s&rsquo;assurant de la satisfaction de vos clients, le Customer Success Manager est le contact privil\u00e9gi\u00e9 pour r\u00e9cup\u00e9rer des prospects qualifi\u00e9s. La devise \u00ab\u00a0le client est roi\u00a0\u00bb est d&rsquo;autant plus vraie aujourd&rsquo;hui car votre client a un pouvoir de recommandation extraordinaire. Nous vous proposerons des mani\u00e8res d&rsquo;industrialiser vos mises en relation dans un\u00a0prochain article.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"push-cta\">\n<p>Ebook &#8211; Construisez votre machine de prospection B2B<\/p>\n<p><a class=\"cta-button-inner\" title=\"Participer \u00e0 une session\" href=\"https:\/\/www.datananas.com\/ressource\/nouvelles-machines-de-prospection-b2b\">T\u00e9l\u00e9charger<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On consid\u00e8re souvent que le r\u00f4le du Customer Success Manager est de simplement se charger du support client et de r\u00e9pondre aux questions. Pourtant tout comme le SDR (Sales Development Representative),\u00a0qui se charge de l&rsquo;avant-vente, le Customer Success Manager a un r\u00f4le commercial indispensable lors de l&rsquo;apr\u00e8s-vente.<\/p>\n","protected":false},"author":1,"featured_media":2721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":""},"categories":[34],"tags":[79,108,15,280,51],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Success Manager : comment g\u00e9n\u00e9rer des leads qualifi\u00e9s<\/title>\n<meta name=\"description\" content=\"On consid\u00e8re souvent que le r\u00f4le de Customer Success Manager comme du support client. Pourtant il est une vraie source de nouveaux leads !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Success Manager : comment g\u00e9n\u00e9rer des leads qualifi\u00e9s\" \/>\n<meta property=\"og:description\" content=\"On consid\u00e8re souvent que le r\u00f4le de Customer Success Manager comme du support client. Pourtant il est une vraie source de nouveaux leads !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Datananas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/datananas\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/romain.simon.51\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-20T09:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-31T10:20:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/12\/header-customer-success-leads-qualifies.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@romainsimon\" \/>\n<meta name=\"twitter:site\" content=\"@datananas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romain Simon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\",\"name\":\"Datananas\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"sameAs\":[\"https:\/\/fr-fr.facebook.com\/datananas\/\",\"https:\/\/www.instagram.com\/datananas_hq\/\",\"http:\/\/fr.linkedin.com\/company\/datananas\",\"http:\/\/www.youtube.com\/user\/datananas\",\"https:\/\/twitter.com\/datananas\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"width\":256,\"height\":256,\"caption\":\"Datananas\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"name\":\"Blog Datananas\",\"description\":\"Techniques de prospection et d\\u00e9veloppement commercial\",\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/12\/header-customer-success-leads-qualifies.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/12\/header-customer-success-leads-qualifies.png\",\"width\":1200,\"height\":630,\"caption\":\"Customer Success Manager : comment g\\u00e9n\\u00e9rer des leads qualifi\\u00e9s\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#webpage\",\"url\":\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/\",\"name\":\"Customer Success Manager : comment g\\u00e9n\\u00e9rer des leads qualifi\\u00e9s\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#primaryimage\"},\"datePublished\":\"2016-12-20T09:00:13+00:00\",\"dateModified\":\"2018-10-31T10:20:38+00:00\",\"description\":\"On consid\\u00e8re souvent que le r\\u00f4le de Customer Success Manager comme du support client. Pourtant il est une vraie source de nouveaux leads !\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.datananas.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Equipe commerciale\",\"item\":\"https:\/\/blog.datananas.com\/fr\/equipe-commerciale\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer Success Manager : comment g\\u00e9n\\u00e9rer des leads qualifi\\u00e9s\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1\"},\"headline\":\"Customer Success Manager : comment g\\u00e9n\\u00e9rer des leads qualifi\\u00e9s\",\"datePublished\":\"2016-12-20T09:00:13+00:00\",\"dateModified\":\"2018-10-31T10:20:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#webpage\"},\"wordCount\":560,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/12\/header-customer-success-leads-qualifies.png\",\"keywords\":[\"commercial\",\"commerciaux\",\"conseils\",\"customer success\",\"lead generation\"],\"articleSection\":[\"Equipe commerciale\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1\",\"name\":\"Romain Simon\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g\",\"caption\":\"Romain Simon\"},\"description\":\"CEO &amp; Co-founder @ Datananas\",\"sameAs\":[\"http:\/\/www.romainsimon.net\",\"https:\/\/www.facebook.com\/romain.simon.51\",\"http:\/\/www.linkedin.com\/in\/romainsimon\",\"https:\/\/twitter.com\/romainsimon\"],\"url\":\"https:\/\/blog.datananas.com\/fr\/author\/romain\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Success Manager : comment g\u00e9n\u00e9rer des leads qualifi\u00e9s","description":"On consid\u00e8re souvent que le r\u00f4le de Customer Success Manager comme du support client. Pourtant il est une vraie source de nouveaux leads !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/","og_locale":"fr_FR","og_type":"article","og_title":"Customer Success Manager : comment g\u00e9n\u00e9rer des leads qualifi\u00e9s","og_description":"On consid\u00e8re souvent que le r\u00f4le de Customer Success Manager comme du support client. Pourtant il est une vraie source de nouveaux leads !","og_url":"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/","og_site_name":"Blog Datananas","article_publisher":"https:\/\/fr-fr.facebook.com\/datananas\/","article_author":"https:\/\/www.facebook.com\/romain.simon.51","article_published_time":"2016-12-20T09:00:13+00:00","article_modified_time":"2018-10-31T10:20:38+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/12\/header-customer-success-leads-qualifies.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@romainsimon","twitter_site":"@datananas","twitter_misc":{"\u00c9crit par":"Romain Simon","Dur\u00e9e de lecture est.":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.datananas.com\/fr\/#organization","name":"Datananas","url":"https:\/\/blog.datananas.com\/fr\/","sameAs":["https:\/\/fr-fr.facebook.com\/datananas\/","https:\/\/www.instagram.com\/datananas_hq\/","http:\/\/fr.linkedin.com\/company\/datananas","http:\/\/www.youtube.com\/user\/datananas","https:\/\/twitter.com\/datananas"],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#logo","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","width":256,"height":256,"caption":"Datananas"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.datananas.com\/fr\/#website","url":"https:\/\/blog.datananas.com\/fr\/","name":"Blog Datananas","description":"Techniques de prospection et d\u00e9veloppement commercial","publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/12\/header-customer-success-leads-qualifies.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/12\/header-customer-success-leads-qualifies.png","width":1200,"height":630,"caption":"Customer Success Manager : comment g\u00e9n\u00e9rer des leads qualifi\u00e9s"},{"@type":"WebPage","@id":"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#webpage","url":"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/","name":"Customer Success Manager : comment g\u00e9n\u00e9rer des leads qualifi\u00e9s","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#primaryimage"},"datePublished":"2016-12-20T09:00:13+00:00","dateModified":"2018-10-31T10:20:38+00:00","description":"On consid\u00e8re souvent que le r\u00f4le de Customer Success Manager comme du support client. Pourtant il est une vraie source de nouveaux leads !","breadcrumb":{"@id":"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.datananas.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Equipe commerciale","item":"https:\/\/blog.datananas.com\/fr\/equipe-commerciale\/"},{"@type":"ListItem","position":3,"name":"Customer Success Manager : comment g\u00e9n\u00e9rer des leads qualifi\u00e9s"}]},{"@type":"Article","@id":"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#article","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#webpage"},"author":{"@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1"},"headline":"Customer Success Manager : comment g\u00e9n\u00e9rer des leads qualifi\u00e9s","datePublished":"2016-12-20T09:00:13+00:00","dateModified":"2018-10-31T10:20:38+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#webpage"},"wordCount":560,"commentCount":0,"publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/12\/header-customer-success-leads-qualifies.png","keywords":["commercial","commerciaux","conseils","customer success","lead generation"],"articleSection":["Equipe commerciale"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.datananas.com\/fr\/customer-success-manager-leads-qualifies\/#respond"]}]},{"@type":"Person","@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1","name":"Romain Simon","image":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g","caption":"Romain Simon"},"description":"CEO &amp; Co-founder @ Datananas","sameAs":["http:\/\/www.romainsimon.net","https:\/\/www.facebook.com\/romain.simon.51","http:\/\/www.linkedin.com\/in\/romainsimon","https:\/\/twitter.com\/romainsimon"],"url":"https:\/\/blog.datananas.com\/fr\/author\/romain\/"}]}},"yasr_visitor_votes":{"number_of_votes":85,"sum_votes":364,"stars_attributes":{"read_only":false,"span_bottom":false}},"_links":{"self":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/2713"}],"collection":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/comments?post=2713"}],"version-history":[{"count":0,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/2713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media\/2721"}],"wp:attachment":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media?parent=2713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/categories?post=2713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/tags?post=2713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}