{"id":2654,"date":"2016-12-06T10:00:58","date_gmt":"2016-12-06T09:00:58","guid":{"rendered":"http:\/\/blog.datananas.com\/fr\/?p=2654"},"modified":"2019-09-26T11:18:40","modified_gmt":"2019-09-26T09:18:40","slug":"prospecter-sur-internet","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/prospecter-sur-internet\/","title":{"rendered":"Prospecter sur internet efficacement pendant vos temps libres"},"content":{"rendered":"

Apr\u00e8s un Black Friday \u00e9prouvant pour certains et \u00e0 la veille des f\u00eates de fin de d\u2019ann\u00e9es, nous avions envie d\u2019un billet \u00e0 l\u2019humeur l\u00e9g\u00e8re.\u00a0Interrogeons-nous sur la mani\u00e8re dont il est possible de cr\u00e9er et de tester une base de prospection durant les heures creuses de votre activit\u00e9 commerciale. Autrement dit, en excluant ping-pong et baby-foot, que pourrait donc bien faire un commercial avis\u00e9, pour prospecter sur internet efficacement pendant ses temps libres ?
\n<\/p>\n

1.Identifier un segment<\/h2>\n

Dressez le profil de votre prospect id\u00e9al<\/h3>\n

En croisant les caract\u00e9ristiques communes des affaires sur lesquels vous avez pris plaisir \u00e0 travailler, en terme d\u2019\u00e9changes et\/ou de profit, vous arriverez surement \u00e0 identifier certaines similitudes entre vos diff\u00e9rents interlocuteurs. C\u2019est une m\u00e9thode ludique qui peut vous aider \u00e0 dresser le portrait robot de votre prospect id\u00e9al<\/a> ou de l\u2019environnement du d\u00e9cideur.<\/p>\n

\n

Cr\u00e9ez votre Machine de Prospection B2B<\/p>\n

T\u00e9l\u00e9charger l’ebook<\/a><\/p>\n<\/div>\n

2. Evaluer sa pertinence<\/h2>\n

Trouvez des caract\u00e9ristiques communes sur le web<\/h3>\n

Une fois votre prospect id\u00e9al d\u00e9fini, identifiez dans quelle mesure les personnes qui lui ressemblent sont repr\u00e9sent\u00e9es sur le web et les r\u00e9seaux professionnels. Identifiez \u00e9galement les informations dont vous aurez besoin sur son poste, sa soci\u00e9t\u00e9, son produit, pour reproduire le contexte d\u2019\u00e9change favorable qui vous a r\u00e9ussi \u00e0 l\u2019\u00e9tape pr\u00e9c\u00e9dente.<\/p>\n

3. R\u00e9colter les donn\u00e9es de prospection<\/h2>\n

Consolidez les informations de contact<\/h3>\n

Essayez de trouver les informations de contact professionnelles de l\u2019interlocuteur avec qui vous cherchez \u00e0 \u00e9changer pour constituer votre fichier de prospection<\/a>. Attention : les adresses email personnelles ne doivent en aucun cas \u00eatre sollicit\u00e9es \u00e0 ces fins. Concentrez-vous, par exemple,\u00a0sur l\u2019email professionnel de 10 contacts et \u00e9valuez le temps que cela vous prend.<\/p>\n

4. Tester la valeur de cette base<\/h2>\n

Lancez-vous !<\/h3>\n

Comment pourriez-vous prendre contact avec ces prospects, sans que cela ne soit intrusif, chronophage et contre-productif ? Commencez par leur adresser un email personnalis\u00e9, court et simple. Juste 3 lignes pour prendre le temps d\u2019\u00e9changer 10 minutes par t\u00e9l\u00e9phone pour discuter rapidement d\u2019une probl\u00e9matique que votre produit r\u00e9sout.<\/p>\n

5. Quelques conseils pour prospecter sur internet<\/h2>\n

Vous venez de d\u00e9couvrir les pr\u00e9mices d\u2019une strat\u00e9gie de cold e-mailing 2.0<\/a>. En \u00e9tudiant le champ des possibilit\u00e9s offert par cette m\u00e9thode, vous d\u00e9couvrirez ce qu\u2019est une strat\u00e9gie commerciale sans appel \u00e0 froid<\/a> et les diff\u00e9rences que cela comporte avec les m\u00e9thodes marketing et commerciales traditionnelles. Avec Datananas, vous pouvez collecter en temps r\u00e9el les informations de contacts professionnels dont vous avez besoin, pour pouvoir les traiter en masse dans un outil adapt\u00e9 et ainsi g\u00e9n\u00e9rer un flux de nouveaux prospects continu.<\/p>\n

\n

Cr\u00e9ez votre Machine de Prospection B2B<\/p>\n

T\u00e9l\u00e9charger l’ebook<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s un Black Friday \u00e9prouvant pour certains et \u00e0 la veille des f\u00eates de fin de d\u2019ann\u00e9es, nous avions envie d\u2019un billet \u00e0 l\u2019humeur l\u00e9g\u00e8re.\u00a0Interrogeons-nous sur la mani\u00e8re dont il est possible de cr\u00e9er et de tester une base de prospection durant les heures creuses de votre activit\u00e9 commerciale. Autrement dit, en excluant ping-pong et […]<\/p>\n","protected":false},"author":1,"featured_media":2662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":""},"categories":[7],"tags":[108,15,169,50,12,63],"yoast_head":"\nProspecter sur internet efficacement pendant vos temps libres<\/title>\n<meta name=\"description\" content=\"En excluant ping-pong et baby-foot, que pourrait bien faire un commercial avis\u00e9 pour prospecter sur internet efficacement pendant ses temps libres ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.datananas.com\/fr\/prospecter-sur-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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