{"id":2636,"date":"2016-12-01T10:00:27","date_gmt":"2016-12-01T09:00:27","guid":{"rendered":"http:\/\/blog.datananas.com\/fr\/?p=2636"},"modified":"2019-10-01T13:24:11","modified_gmt":"2019-10-01T11:24:11","slug":"lead-nurturing-campagne","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/","title":{"rendered":"Lead nurturing : comment cr\u00e9er une s\u00e9quence ?"},"content":{"rendered":"<p>Le Lead Nurturing est une \u00e9tape cruciale de votre cycle de vente. Apr\u00e8s avoir converti un visiteur en lead, il faut l\u2019amener \u00e0 se qualifier, selon son avancement dans le cycle d\u2019achat, jusqu\u2019\u00e0 ce qu\u2019il devienne client.<\/p>\n<p><!--more--><\/p>\n<p>Voici 5 \u00e9tapes pour cr\u00e9er votre\u00a0s\u00e9quence de prospection.<\/p>\n<h2>Qu\u2019est ce que le Lead Nurturing ?<\/h2>\n<p>Le principe du Lead Nurturing est de maintenir l\u2019int\u00e9r\u00eat de votre lead, avec un triple objectif :<\/p>\n<blockquote>\n<ul>\n<li><strong>Accompagner :<\/strong> \u00e0 travers les diff\u00e9rentes \u00e9tapes du cycle d\u2019achat, de la prise de conscience de son probl\u00e8me et de la recherche de sa r\u00e9solution, de la consid\u00e9ration d\u2019une solution jusqu\u2019\u00e0 la d\u00e9cision de celle la plus adapt\u00e9e pour r\u00e9pondre \u00e0 son probl\u00e8me.<\/li>\n<li><strong>Int\u00e9resser :<\/strong> maintenir son int\u00e9r\u00eat, et d\u00e9montrer votre expertise, avec, par exemple, des livres blancs, des vid\u00e9os, des \u00e9tudes de cas, des benchmarks et des offres promotionnelles.<\/li>\n<li><strong>Qualifier :<\/strong> mesurer et scorer ses interactions afin de d\u00e9terminer si un lead\u00a0est suffisamment qualifi\u00e9 pour envisager une prise de contact par <a href=\"\/\/blog.datananas.com\/fr\/sales-development-representative\/\">un SDR<\/a>.<\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><a href=\"\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/11\/cycle-achat.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-2637 size-full\" src=\"\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/11\/cycle-achat.png\" alt=\"Lead Nurturing et Cycle Achat\" width=\"600\" height=\"172\" srcset=\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/11\/cycle-achat.png 600w, https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/11\/cycle-achat-300x86.png 300w, https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/11\/cycle-achat-560x161.png 560w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"push-cta\">\n<p>Ebook &#8211; Mod\u00e8les d&#8217;emails de prospection efficaces<br \/>\nConsulter dans l&rsquo;academy<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2>Partagez du contenu tr\u00e8s qualitatif et personnalis\u00e9<\/h2>\n<p>Le contenu est au c\u0153ur d\u2019une strat\u00e9gie de Lead Nurturing. Il va \u00eatre votre meilleur atout\u00a0pour relancer votre lead. Qu\u2019a-t-il pens\u00e9 de tel article, ou de telle vid\u00e9o ? Les a-t-il trouv\u00e9s pertinents ? Une th\u00e9matique l\u2019int\u00e9resse-t-elle plus qu\u2019une autre ?<\/p>\n<p>Vous l\u2019aurez compris, il s\u2019agit de bien doser les emails de relance. Un savant m\u00e9lange de relance direct\u00a0afin d&rsquo;inciter \u00e0 une r\u00e9ponse, et le partage de contenu, purement informatif, mais tr\u00e8s int\u00e9ressant pour <a href=\"\/\/blog.datananas.com\/fr\/pourquoi-comment-qualifier-un-prospect\/\">qualifier ses interactions<\/a>. Dans tous les cas, les emails doivent \u00eatre personnalis\u00e9s, en utilisant par exemple des champs variables, type \u201ccivilit\u00e9\u201d, \u201cpr\u00e9nom\u201d, \u201cnoms\u201d, etc.<\/p>\n<p>&nbsp;<\/p>\n<h2>Scorez les actions de vos leads<\/h2>\n<p>Beaucoup font l\u2019erreur de partager un lien vers un document PDF, impossible \u00e0 traquer. Il existe pourtant plusieurs solutions pour h\u00e9berger un ebook, un cas client, ou une vid\u00e9o, et\u00a0garder un \u0153il sur ces donn\u00e9es. Outre la mesure de la visite et du temps pass\u00e9, il est tr\u00e8s important de scorer les clics dans les emails de nurturing.<br \/>\nEnfin, les landing pages, via des formulaires conditionnels, sont \u00e9galement des puissantes alli\u00e9es pour demander des compl\u00e9ments d\u2019informations (fonction, taille de l\u2019\u00e9quipe\u2026) et qualifier votre prospect. L\u2019objectif est de <a href=\"\/\/blog.datananas.com\/fr\/differences-mql-sql\/\">transformer un simple lead en Marketing Qualified Lead, puis en Sales Qualified Lead<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Dialoguez dans la continuit\u00e9<\/h2>\n<p>D\u00e8s que vous commencez \u00e0 avoir du volume (ce que nous vous souhaitons tous), il est tr\u00e8s compliqu\u00e9 de g\u00e9rer ces relances \u00e0 la main. C\u2019est pourquoi une solution de marketing ou de sales automation est g\u00e9n\u00e9ralement indispensable pour cr\u00e9er ce type de sc\u00e9narios, personnalis\u00e9s, automatis\u00e9s et diff\u00e9renciant les r\u00e9ponses positives des n\u00e9gatives ou des personnes indisponibles. L\u2019avantage de ces outils est souvent de pouvoir d\u00e9finir des s\u00e9quences de prospection conditionnelles, selon que votre lead ait\u00a0d\u00e9j\u00e0 t\u00e9l\u00e9charg\u00e9 certaines ressources, ou que vous ayez d\u00e9j\u00e0 \u00e0 disposition certaines informations de qualification essentielles.<\/p>\n<p>&nbsp;<\/p>\n<h2>Analysez la performance et optimisez<\/h2>\n<p>En s\u2019int\u00e9ressant aux <a href=\"\/\/blog.datananas.com\/fr\/analyser-statistiques-emails-de-prospection\/\">statistiques\u00a0de vos s\u00e9quences et de vos emails<\/a>, de grandes tendances vont appara\u00eetre. Vous verrez rapidement quels sont les emails qui sont \u00e0 la tra\u00eene en terme de taux d\u2019ouverture ou de taux de clic, ou les contenus sur lesquels aucun lead ne clique. Il suffit alors de r\u00e9diger un nouvel email, ou de tester avec un autre contenu. Bien souvent, il est m\u00eame possible de r\u00e9aliser directement de l\u2019AB testing, en r\u00e9digeant d\u00e8s le d\u00e9part plusieurs objets, corps de texte, etc.<\/p>\n<p>&nbsp;<\/p>\n<h2>Exemple d\u2019une s\u00e9quence de Lead Nurturing<\/h2>\n<p>Maintenant que vous connaissez les bonnes pratiques du Lead Nurturing, vous pourrez d\u00e9couvrir tr\u00e8s bient\u00f4t un ebook d\u00e9di\u00e9 \u00e0 des templates d\u2019emails de nurturing \ud83d\ude09<\/p>\n<p>Un dernier conseil : transformez votre signature en un v\u00e9ritable appel \u00e0 l&rsquo;action.<\/p>\n<div class=\"push-cta\">\n<p>Ebook &#8211; Mod\u00e8les d&#8217;emails de prospection efficaces<br \/>\nConsulter dans l&rsquo;academy<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le Lead Nurturing est une \u00e9tape cruciale de votre cycle de vente. Apr\u00e8s avoir converti un visiteur en lead, il faut l\u2019amener \u00e0 se qualifier, selon son avancement dans le cycle d\u2019achat, jusqu\u2019\u00e0 ce qu\u2019il devienne client.<\/p>\n","protected":false},"author":1,"featured_media":2644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":""},"categories":[5],"tags":[23,15,167,11,166,257],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead nurturing : comment cr\u00e9er une s\u00e9quence ?<\/title>\n<meta name=\"description\" content=\"Le Lead Nurturing est une \u00e9tape crucial de votre cycle de vente, pour convertir un visiteur en client.\u00a0Voici 5 \u00e9tapes pour cr\u00e9er votre s\u00e9quence\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead nurturing : comment cr\u00e9er une s\u00e9quence ?\" \/>\n<meta property=\"og:description\" content=\"Le Lead Nurturing est une \u00e9tape crucial de votre cycle de vente, pour convertir un visiteur en client.\u00a0Voici 5 \u00e9tapes pour cr\u00e9er votre s\u00e9quence\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Datananas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/datananas\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/romain.simon.51\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-01T09:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-01T11:24:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/11\/lead-nurturing-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@romainsimon\" \/>\n<meta name=\"twitter:site\" content=\"@datananas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romain Simon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\",\"name\":\"Datananas\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"sameAs\":[\"https:\/\/fr-fr.facebook.com\/datananas\/\",\"https:\/\/www.instagram.com\/datananas_hq\/\",\"http:\/\/fr.linkedin.com\/company\/datananas\",\"http:\/\/www.youtube.com\/user\/datananas\",\"https:\/\/twitter.com\/datananas\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"width\":256,\"height\":256,\"caption\":\"Datananas\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"name\":\"Blog Datananas\",\"description\":\"Techniques de prospection et d\\u00e9veloppement commercial\",\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/11\/lead-nurturing-header.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/11\/lead-nurturing-header.png\",\"width\":1200,\"height\":630,\"caption\":\"lead-nurturing-header\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#webpage\",\"url\":\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/\",\"name\":\"Lead nurturing : comment cr\\u00e9er une s\\u00e9quence ?\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#primaryimage\"},\"datePublished\":\"2016-12-01T09:00:27+00:00\",\"dateModified\":\"2019-10-01T11:24:11+00:00\",\"description\":\"Le Lead Nurturing est une \\u00e9tape crucial de votre cycle de vente, pour convertir un visiteur en client.\\u00a0Voici 5 \\u00e9tapes pour cr\\u00e9er votre s\\u00e9quence\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.datananas.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cold Emailing\",\"item\":\"https:\/\/blog.datananas.com\/fr\/cold-emailing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lead nurturing : comment cr\\u00e9er une s\\u00e9quence ?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1\"},\"headline\":\"Lead nurturing : comment cr\\u00e9er une s\\u00e9quence ?\",\"datePublished\":\"2016-12-01T09:00:27+00:00\",\"dateModified\":\"2019-10-01T11:24:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#webpage\"},\"wordCount\":720,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/11\/lead-nurturing-header.png\",\"keywords\":[\"Cold Calling 2.0\",\"conseils\",\"Content Marketing\",\"emailing\",\"Inbound Marketing\",\"Nurturing\"],\"articleSection\":[\"Cold Emailing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1\",\"name\":\"Romain Simon\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g\",\"caption\":\"Romain Simon\"},\"description\":\"CEO &amp; Co-founder @ Datananas\",\"sameAs\":[\"http:\/\/www.romainsimon.net\",\"https:\/\/www.facebook.com\/romain.simon.51\",\"http:\/\/www.linkedin.com\/in\/romainsimon\",\"https:\/\/twitter.com\/romainsimon\"],\"url\":\"https:\/\/blog.datananas.com\/fr\/author\/romain\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lead nurturing : comment cr\u00e9er une s\u00e9quence ?","description":"Le Lead Nurturing est une \u00e9tape crucial de votre cycle de vente, pour convertir un visiteur en client.\u00a0Voici 5 \u00e9tapes pour cr\u00e9er votre s\u00e9quence","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/","og_locale":"fr_FR","og_type":"article","og_title":"Lead nurturing : comment cr\u00e9er une s\u00e9quence ?","og_description":"Le Lead Nurturing est une \u00e9tape crucial de votre cycle de vente, pour convertir un visiteur en client.\u00a0Voici 5 \u00e9tapes pour cr\u00e9er votre s\u00e9quence","og_url":"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/","og_site_name":"Blog Datananas","article_publisher":"https:\/\/fr-fr.facebook.com\/datananas\/","article_author":"https:\/\/www.facebook.com\/romain.simon.51","article_published_time":"2016-12-01T09:00:27+00:00","article_modified_time":"2019-10-01T11:24:11+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/11\/lead-nurturing-header.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@romainsimon","twitter_site":"@datananas","twitter_misc":{"\u00c9crit par":"Romain Simon","Dur\u00e9e de lecture est.":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.datananas.com\/fr\/#organization","name":"Datananas","url":"https:\/\/blog.datananas.com\/fr\/","sameAs":["https:\/\/fr-fr.facebook.com\/datananas\/","https:\/\/www.instagram.com\/datananas_hq\/","http:\/\/fr.linkedin.com\/company\/datananas","http:\/\/www.youtube.com\/user\/datananas","https:\/\/twitter.com\/datananas"],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#logo","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","width":256,"height":256,"caption":"Datananas"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.datananas.com\/fr\/#website","url":"https:\/\/blog.datananas.com\/fr\/","name":"Blog Datananas","description":"Techniques de prospection et d\u00e9veloppement commercial","publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/11\/lead-nurturing-header.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/11\/lead-nurturing-header.png","width":1200,"height":630,"caption":"lead-nurturing-header"},{"@type":"WebPage","@id":"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#webpage","url":"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/","name":"Lead nurturing : comment cr\u00e9er une s\u00e9quence ?","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#primaryimage"},"datePublished":"2016-12-01T09:00:27+00:00","dateModified":"2019-10-01T11:24:11+00:00","description":"Le Lead Nurturing est une \u00e9tape crucial de votre cycle de vente, pour convertir un visiteur en client.\u00a0Voici 5 \u00e9tapes pour cr\u00e9er votre s\u00e9quence","breadcrumb":{"@id":"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.datananas.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Cold Emailing","item":"https:\/\/blog.datananas.com\/fr\/cold-emailing\/"},{"@type":"ListItem","position":3,"name":"Lead nurturing : comment cr\u00e9er une s\u00e9quence ?"}]},{"@type":"Article","@id":"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#article","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#webpage"},"author":{"@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1"},"headline":"Lead nurturing : comment cr\u00e9er une s\u00e9quence ?","datePublished":"2016-12-01T09:00:27+00:00","dateModified":"2019-10-01T11:24:11+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#webpage"},"wordCount":720,"commentCount":0,"publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/11\/lead-nurturing-header.png","keywords":["Cold Calling 2.0","conseils","Content Marketing","emailing","Inbound Marketing","Nurturing"],"articleSection":["Cold Emailing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.datananas.com\/fr\/lead-nurturing-campagne\/#respond"]}]},{"@type":"Person","@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1","name":"Romain Simon","image":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g","caption":"Romain Simon"},"description":"CEO &amp; Co-founder @ Datananas","sameAs":["http:\/\/www.romainsimon.net","https:\/\/www.facebook.com\/romain.simon.51","http:\/\/www.linkedin.com\/in\/romainsimon","https:\/\/twitter.com\/romainsimon"],"url":"https:\/\/blog.datananas.com\/fr\/author\/romain\/"}]}},"yasr_visitor_votes":{"number_of_votes":111,"sum_votes":473,"stars_attributes":{"read_only":false,"span_bottom":false}},"_links":{"self":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/2636"}],"collection":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/comments?post=2636"}],"version-history":[{"count":2,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/2636\/revisions"}],"predecessor-version":[{"id":7437,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/2636\/revisions\/7437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media\/2644"}],"wp:attachment":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media?parent=2636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/categories?post=2636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/tags?post=2636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}