{"id":238,"date":"2022-03-17T11:47:09","date_gmt":"2022-03-17T10:47:09","guid":{"rendered":"http:\/\/blog.datananas.com\/fr\/?p=238"},"modified":"2022-03-17T11:56:24","modified_gmt":"2022-03-17T10:56:24","slug":"emails-b2b-checklist-15-conseils","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/emails-b2b-checklist-15-conseils\/","title":{"rendered":"Emails B2B : nos 15 conseils [CHECKLIST]"},"content":{"rendered":"<p>Les emails B2B sont des \u00e9l\u00e9ments incontournables de l&rsquo;activit\u00e9 de prospection commerciale des entreprises. Cependant, l&#8217;emailing B2B est un exercice p\u00e9rilleux.<\/p>\n<p><!--more--><\/p>\n<p>Pour vous aider dans votre activit\u00e9 de prospection commerciale, voici 15 conseils pour des <a href=\"http:\/\/academy.datananas.com\/o\/modeles-d-emails-de-prospection?utm_source=blog&amp;utm_medium=emails-b2b-checklist-12-conseils&amp;utm_campaign=ebook28templates\">mailings efficaces<\/a>.<\/p>\n<div class=\"push-cta\">\r\n<div class=\"cta-title\">Appr\u00e9hendez les grandes r\u00e8gles de la r\u00e9daction d'emails de prospection !<\/div>\r\n<div class=\"cta-subtitle\">D\u00e9couvrez nos meilleurs contenus dans notre academy en ligne<\/div>\r\n<a id=\"cta-academy-regles-redaction-emails\" class=\"cta-button\" title=\"Consulter dans l'academy\" href=\"http:\/\/academy.datananas.com\/o\/grandes-regles-de-la-redaction-d-e-mails\">Consulter dans l'academy<\/a>\r\n<\/div>\r\n<script type=\"text\/javascript\">\r\n  var link = document.getElementById('cta-academy-regles-redaction-emails');\r\n  analytics.trackLink(link, 'blog-fr-cta-academy-regles-redaction-emails', {\r\n    pageTitle: document.title\r\n  });\r\n<\/script>\n<h2><strong>Quelle strat\u00e9gie adopter pour vos emails B2B<\/strong><\/h2>\n<ol>\n<li>Il vaut mieux envoyer 50 mails par jour plut\u00f4t que 3000 emails tous les deux mois : meilleur taux d&rsquo;ouverture, permet de mieux g\u00e9rer les r\u00e9ponses, &#8230;<\/li>\n<li>Un seul email n&rsquo;est pas suffisant ! Il faut relancer plusieurs fois (par email, mais aussi par t\u00e9l\u00e9phone, etc&#8230;)<\/li>\n<li>N&rsquo;envoyez des emails qu&rsquo;\u00e0 une base \u00ab\u00a0fra\u00eeche\u00a0\u00bb (pas de base lou\u00e9e d\u00e9j\u00e0 utilis\u00e9e 100 fois)<\/li>\n<li>N&rsquo;envoyez vos emails de prospection qu&rsquo;\u00e0 des adresses nominatives (et des interlocuteurs qui ont un rapport avec votre demande bien entendu)<\/li>\n<li>D\u00e9finir votre segment ICP, (Ideal Customer Profil) crois\u00e9 avec vos BP, (Buyer Persona) pour l\u2019envoi de vos emails est important, car ils vous permettront de placer les bonnes variables dans la r\u00e9daction de vos emails.<\/li>\n<li>Vous pouvez ajouter des liens qui redirigent vers les pages de vos r\u00e9seaux sociaux directement dans vos signatures, l&rsquo;URL de votre site internet peut \u00e9galement y \u00eatre ajout\u00e9.<\/li>\n<\/ol>\n<h2><strong>Les objets de vos emails B2B<\/strong><\/h2>\n<ol start=\"7\">\n<li>Privil\u00e9giez des sujets courts<\/li>\n<li>Utilisez quelque chose de familier dans l&rsquo;objet, comme le nom de l&rsquo;entreprise du prospect<\/li>\n<li>N&rsquo;en dites pas trop dans l&rsquo;objet&#8230; Il faut que votre email soit ouvert.<\/li>\n<\/ol>\n<p>N.B. Selon un rapport d\u2019Adestra, (2020) la pratique de personnalisation d\u2019un objet de mail accro\u00eet de 22% les chances d\u2019ouverture de votre email.<\/p>\n<h2><strong>Contenu de vos emails B2B<\/strong><\/h2>\n<ol start=\"10\">\n<li>Evitez au maximum les images dans vos emails. Privil\u00e9giez des emails de prospection avec uniquement du texte.<\/li>\n<li>Personnalisez au maximum votre email. Le minimum requis est le pr\u00e9nom du prospect au d\u00e9but de l&#8217;email.<\/li>\n<li>Votre email <a href=\"https:\/\/blog.datananas.com\/fr\/cold-emailing-lerreur-qui-tue-votre-prospection-par-e-mail\/\">doit aller \u00e0 l&rsquo;essentiel<\/a> et r\u00e9pondre \u00e0 ces questions le plus bri\u00e8vement possible : qui je suis &amp; ce que je veux\/ce que je peux apporter.<\/li>\n<li>Votre email doit avoir l&rsquo;air d&rsquo;\u00eatre envoy\u00e9 manuellement. Pas de badge Mailchimp, pas de lien unsubscribe, votre vraie signature avec t\u00e9l\u00e9phone perso, etc&#8230;Vous pouvez m\u00eame tenter le \u00ab\u00a0Sent from my iPhone\u00a0\u00bb \u00e0 la fin du mail \ud83d\ude42<\/li>\n<li>Terminez votre email par un appel \u00e0 l&rsquo;action clair : une question !<\/li>\n<li>Dans la cr\u00e9ation de vos emails de relance privil\u00e9giez un break up mail, (mail de la derni\u00e8re chance) pour votre dernier mail de relance, ce mail a pour objectif d&rsquo;avoir au moins un retour qu&rsquo;il soit positif ou n\u00e9gatif.<\/li>\n<\/ol>\n<p>Si vous d\u00e9sirez approfondir vos connaissances et vos comp\u00e9tences en mati\u00e8re de r\u00e9daction d&#8217;emails de prospection et de relance, d\u00e9couvrez notre academy !<\/p>\n<div class=\"push-cta\">\n<div class=\"push-cta\">\r\n<div class=\"cta-title\">Retrouvez nos meilleurs mod\u00e8les d'emails de prospection !<\/div>\r\n<div class=\"cta-subtitle\">Progressez \u00e0 votre rythme et acc\u00e9dez \u00e0 +10h de formation gratuitement<\/div>\r\n<a id=\"cta-academy-modeles-emails\" class=\"cta-button\" title=\"D\u00e9couvrir l'academy\" href=\"http:\/\/academy.datananas.com\/o\/modeles-d-emails-de-prospection\">D\u00e9couvrir l'academy<\/a>\r\n<\/div>\r\n<script type=\"text\/javascript\">\r\n  var link = document.getElementById('cta-academy-modeles-emails');\r\n  analytics.trackLink(link, 'blog-fr-content-cta-academy-modeles-emails', {\r\n    pageTitle: document.title\r\n  });\r\n<\/script>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les emails B2B sont des \u00e9l\u00e9ments incontournables de l&rsquo;activit\u00e9 de prospection commerciale des entreprises. Cependant, l&#8217;emailing B2B est un exercice p\u00e9rilleux.<\/p>\n","protected":false},"author":23,"featured_media":7823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"BlogPosting"},"categories":[5,7],"tags":[14,15,18,13,11,12,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emails B2B : nos 15 conseils [CHECKLIST]<\/title>\n<meta name=\"description\" content=\"Une prospection commerciale efficace repose sur des emails B2B r\u00e9ussis. Voici nos 15 conseils concernant la r\u00e9daction et l&#039;optimisation de vos e-mails B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.datananas.com\/fr\/emails-b2b-checklist-15-conseils\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emails B2B : nos 15 conseils [CHECKLIST]\" \/>\n<meta property=\"og:description\" content=\"Une prospection commerciale efficace repose sur des emails B2B r\u00e9ussis. Voici nos 15 conseils concernant la r\u00e9daction et l&#039;optimisation de vos e-mails B2B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.datananas.com\/fr\/emails-b2b-checklist-15-conseils\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Datananas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/datananas\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-17T10:47:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-17T10:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2014\/12\/Nouvelles-mignature-jpeg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@datananas\" \/>\n<meta name=\"twitter:site\" content=\"@datananas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maxime Mo\u00ebrman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\",\"name\":\"Datananas\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"sameAs\":[\"https:\/\/fr-fr.facebook.com\/datananas\/\",\"https:\/\/www.instagram.com\/datananas_hq\/\",\"http:\/\/fr.linkedin.com\/company\/datananas\",\"http:\/\/www.youtube.com\/user\/datananas\",\"https:\/\/twitter.com\/datananas\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"width\":256,\"height\":256,\"caption\":\"Datananas\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"name\":\"Blog Datananas\",\"description\":\"Techniques de prospection et d\\u00e9veloppement commercial\",\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/emails-b2b-checklist-15-conseils\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2014\/12\/Nouvelles-mignature-jpeg.jpg\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2014\/12\/Nouvelles-mignature-jpeg.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/emails-b2b-checklist-15-conseils\/#webpage\",\"url\":\"https:\/\/blog.datananas.com\/fr\/emails-b2b-checklist-15-conseils\/\",\"name\":\"Emails B2B : nos 15 conseils [CHECKLIST]\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/emails-b2b-checklist-15-conseils\/#primaryimage\"},\"datePublished\":\"2022-03-17T10:47:09+00:00\",\"dateModified\":\"2022-03-17T10:56:24+00:00\",\"description\":\"Une prospection commerciale efficace repose sur des emails B2B r\\u00e9ussis. 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