{"id":2364,"date":"2016-11-03T10:00:06","date_gmt":"2016-11-03T09:00:06","guid":{"rendered":"http:\/\/blog.datananas.com\/fr\/?p=2364"},"modified":"2019-10-01T13:51:40","modified_gmt":"2019-10-01T11:51:40","slug":"strategie-de-prospection-outbound-quand-mettre-en-place","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/","title":{"rendered":"Strat\u00e9gie de prospection outbound : quand la mettre en place ?"},"content":{"rendered":"

Une strat\u00e9gie de prospection outbound est le carburant de tout le cycle de vente car c\u2019est elle qui fournit des leads aux Sales Development Representatives. Une \u00e9quipe commerciale sans prospect c’est une entreprise sans chiffre d’affaires ! Quel est alors le moment id\u00e9al pour se concentrer sur cette strat\u00e9gie ?<\/p>\n

<\/p>\n

Qu’est ce que la prospection outbound ?<\/h2>\n

La prospection outbound est diff\u00e9rente de la prospection inbound<\/a>. Elle\u00a0permet de cibler et de g\u00e9n\u00e9rer un contact direct avec vos prospects. Il existe \u00e9norm\u00e9ment de canaux directs, comme l’appel t\u00e9l\u00e9phonique<\/a>, les emails, les r\u00e9seaux sociaux<\/a>, les salons ou les s\u00e9minaires.<\/p>\n

Cependant le probl\u00e8me de la prospection outbound est qu\u2019elle demande \u00e9norm\u00e9ment de ressources commerciales pour \u00eatre efficace, car les prospects sont \u201ccold\u201d (\u201cfroid\u201d). Pourtant un de ces canaux de prospection peut \u00eatre automatis\u00e9, sans perdre en qualit\u00e9, et ainsi g\u00e9n\u00e9rer des contacts directs et chauds, sans \u00eatre chronophage. Vous avez devin\u00e9 ? Il s’agit de l\u2019email !<\/p>\n

Le Cold Emailing 2.0 est la strat\u00e9gie ultime de la prospection outbound<\/h2>\n

L\u2019objectif d’une strat\u00e9gie de prospection outbound est d\u2019inciter votre lead \u00e0 \u00e9changer et ainsi de d\u00e9celer un int\u00e9r\u00eat. Il se manifeste par l\u2019ouverture d\u2019un de vos emails, par un clic sur un lien et id\u00e9alement par une r\u00e9ponse. Pour mettre en place du Cold Emailing 2.0<\/a>, le processus est constitu\u00e9 de 4 \u00e9tapes simples :<\/p>\n

    \n
  1. D\u00e9finir votre Ideal Customer Profile<\/a><\/li>\n
  2. R\u00e9cup\u00e9rer des listes de prospects qualifi\u00e9s et segment\u00e9s, sur les r\u00e9seaux sociaux professionnels par exemple.<\/li>\n
  3. Pr\u00e9parer une boucle d’emails automatis\u00e9s et personnalis\u00e9s, dans l\u2019objet et dans le corps : \u201cBonjour Civilit\u00e9 Nom,…\u201d<\/em><\/li>\n
  4. Suivre et analyser<\/a> les signes d\u2019int\u00e9r\u00eat, les ouvertures, les clics et les r\u00e9ponses.<\/li>\n<\/ol>\n

    Quel est le meilleur moment pour cr\u00e9er sa strat\u00e9gie de prospection outbound ?<\/h2>\n

    L\u2019avantage d\u2019une strat\u00e9gie de prospection outbound \u00e0 une strat\u00e9gie inbound marketing est qu\u2019elle redonne le pouvoir aux commerciaux. Un Sales Development Representative<\/a>\u00a0(SDR)\u00a0peut ainsi alimenter lui-m\u00eame son\u00a0pipeline commercial selon ses besoins. Pour augmenter le nombre de rendez-vous, il suffit d\u2019augmenter le nombre de prospects de la\u00a0boucle de cold emailing. Cela fonctionne exactement de la m\u00eame fa\u00e7on si le SDR\u00a0est\u00a0noy\u00e9 sous le nombre de demandes.<\/p>\n

     <\/p>\n

    Il faut donc mettre en place une strat\u00e9gie outbound le plus vite possible pour permettre \u00e0 vos commerciaux de se concentrer sur leur v\u00e9ritable valeur ajout\u00e9e<\/a> : \u00e9changer avec des prospects int\u00e9ress\u00e9s et g\u00e9n\u00e9rer du chiffre d\u2019affaires.<\/p>\n

    \n

    Ebook – D\u00e9couvrez comment industrialiser votre prospection commerciale !<\/p>\n

    T\u00e9l\u00e9charger<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Une strat\u00e9gie de prospection outbound est le carburant de tout le cycle de vente car c\u2019est elle qui fournit des leads aux Sales Development Representatives. Une \u00e9quipe commerciale sans prospect c’est une entreprise sans chiffre d’affaires ! Quel est alors le moment id\u00e9al pour se concentrer sur cette strat\u00e9gie ?<\/p>\n","protected":false},"author":1,"featured_media":2467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":""},"categories":[7],"tags":[102,15,98,105,112,12],"yoast_head":"\nStrat\u00e9gie de prospection outbound : quand la mettre en place ?<\/title>\n<meta name=\"description\" content=\"Une strat\u00e9gie de prospection outbound est le carburant de tout le cycle de vente car c\u2019est elle qui fournit des leads aux \u00e0 l'\u00e9quipe commerciale\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie de prospection outbound : quand la mettre en place ?\" \/>\n<meta property=\"og:description\" content=\"Une strat\u00e9gie de prospection outbound est le carburant de tout le cycle de vente car c\u2019est elle qui fournit des leads aux \u00e0 l'\u00e9quipe commerciale\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Datananas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/datananas\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/romain.simon.51\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-03T09:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-01T11:51:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/10\/strategie-prospection-outbound.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@romainsimon\" \/>\n<meta name=\"twitter:site\" content=\"@datananas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romain Simon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\",\"name\":\"Datananas\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"sameAs\":[\"https:\/\/fr-fr.facebook.com\/datananas\/\",\"https:\/\/www.instagram.com\/datananas_hq\/\",\"http:\/\/fr.linkedin.com\/company\/datananas\",\"http:\/\/www.youtube.com\/user\/datananas\",\"https:\/\/twitter.com\/datananas\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"width\":256,\"height\":256,\"caption\":\"Datananas\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"name\":\"Blog Datananas\",\"description\":\"Techniques de prospection et d\\u00e9veloppement commercial\",\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/10\/strategie-prospection-outbound.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/10\/strategie-prospection-outbound.png\",\"width\":1200,\"height\":630,\"caption\":\"strat\\u00e9gie de prospection outbound\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#webpage\",\"url\":\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/\",\"name\":\"Strat\\u00e9gie de prospection outbound : quand la mettre en place ?\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#primaryimage\"},\"datePublished\":\"2016-11-03T09:00:06+00:00\",\"dateModified\":\"2019-10-01T11:51:40+00:00\",\"description\":\"Une strat\\u00e9gie de prospection outbound est le carburant de tout le cycle de vente car c\\u2019est elle qui fournit des leads aux \\u00e0 l'\\u00e9quipe commerciale\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.datananas.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prospection\",\"item\":\"https:\/\/blog.datananas.com\/fr\/prospection\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Strat\\u00e9gie de prospection outbound : quand la mettre en place ?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1\"},\"headline\":\"Strat\\u00e9gie de prospection outbound : quand la mettre en place ?\",\"datePublished\":\"2016-11-03T09:00:06+00:00\",\"dateModified\":\"2019-10-01T11:51:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#webpage\"},\"wordCount\":461,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/10\/strategie-prospection-outbound.png\",\"keywords\":[\"Cold Emailing\",\"conseils\",\"d\\u00e9veloppement commercial\",\"\\u00e9quipe commerciale\",\"Outbound Sales\",\"prospection\"],\"articleSection\":[\"Prospection\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1\",\"name\":\"Romain Simon\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g\",\"caption\":\"Romain Simon\"},\"description\":\"CEO & Co-founder @ Datananas\",\"sameAs\":[\"http:\/\/www.romainsimon.net\",\"https:\/\/www.facebook.com\/romain.simon.51\",\"http:\/\/www.linkedin.com\/in\/romainsimon\",\"https:\/\/twitter.com\/romainsimon\"],\"url\":\"https:\/\/blog.datananas.com\/fr\/author\/romain\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strat\u00e9gie de prospection outbound : quand la mettre en place ?","description":"Une strat\u00e9gie de prospection outbound est le carburant de tout le cycle de vente car c\u2019est elle qui fournit des leads aux \u00e0 l'\u00e9quipe commerciale","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/","og_locale":"fr_FR","og_type":"article","og_title":"Strat\u00e9gie de prospection outbound : quand la mettre en place ?","og_description":"Une strat\u00e9gie de prospection outbound est le carburant de tout le cycle de vente car c\u2019est elle qui fournit des leads aux \u00e0 l'\u00e9quipe commerciale","og_url":"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/","og_site_name":"Blog Datananas","article_publisher":"https:\/\/fr-fr.facebook.com\/datananas\/","article_author":"https:\/\/www.facebook.com\/romain.simon.51","article_published_time":"2016-11-03T09:00:06+00:00","article_modified_time":"2019-10-01T11:51:40+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/10\/strategie-prospection-outbound.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@romainsimon","twitter_site":"@datananas","twitter_misc":{"\u00c9crit par":"Romain Simon","Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.datananas.com\/fr\/#organization","name":"Datananas","url":"https:\/\/blog.datananas.com\/fr\/","sameAs":["https:\/\/fr-fr.facebook.com\/datananas\/","https:\/\/www.instagram.com\/datananas_hq\/","http:\/\/fr.linkedin.com\/company\/datananas","http:\/\/www.youtube.com\/user\/datananas","https:\/\/twitter.com\/datananas"],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#logo","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","width":256,"height":256,"caption":"Datananas"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.datananas.com\/fr\/#website","url":"https:\/\/blog.datananas.com\/fr\/","name":"Blog Datananas","description":"Techniques de prospection et d\u00e9veloppement commercial","publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/10\/strategie-prospection-outbound.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/10\/strategie-prospection-outbound.png","width":1200,"height":630,"caption":"strat\u00e9gie de prospection outbound"},{"@type":"WebPage","@id":"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#webpage","url":"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/","name":"Strat\u00e9gie de prospection outbound : quand la mettre en place ?","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#primaryimage"},"datePublished":"2016-11-03T09:00:06+00:00","dateModified":"2019-10-01T11:51:40+00:00","description":"Une strat\u00e9gie de prospection outbound est le carburant de tout le cycle de vente car c\u2019est elle qui fournit des leads aux \u00e0 l'\u00e9quipe commerciale","breadcrumb":{"@id":"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.datananas.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Prospection","item":"https:\/\/blog.datananas.com\/fr\/prospection\/"},{"@type":"ListItem","position":3,"name":"Strat\u00e9gie de prospection outbound : quand la mettre en place ?"}]},{"@type":"Article","@id":"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#article","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#webpage"},"author":{"@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1"},"headline":"Strat\u00e9gie de prospection outbound : quand la mettre en place ?","datePublished":"2016-11-03T09:00:06+00:00","dateModified":"2019-10-01T11:51:40+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#webpage"},"wordCount":461,"commentCount":0,"publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/10\/strategie-prospection-outbound.png","keywords":["Cold Emailing","conseils","d\u00e9veloppement commercial","\u00e9quipe commerciale","Outbound Sales","prospection"],"articleSection":["Prospection"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.datananas.com\/fr\/strategie-de-prospection-outbound-quand-mettre-en-place\/#respond"]}]},{"@type":"Person","@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/5efce338b413ee523c2c77b8a0da5ca1","name":"Romain Simon","image":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ea5eddd2244c1ce370367c70bd0a8c0?s=96&d=wp_user_avatar&r=g","caption":"Romain Simon"},"description":"CEO & Co-founder @ Datananas","sameAs":["http:\/\/www.romainsimon.net","https:\/\/www.facebook.com\/romain.simon.51","http:\/\/www.linkedin.com\/in\/romainsimon","https:\/\/twitter.com\/romainsimon"],"url":"https:\/\/blog.datananas.com\/fr\/author\/romain\/"}]}},"yasr_visitor_votes":{"number_of_votes":1,"sum_votes":5,"stars_attributes":{"read_only":false,"span_bottom":false}},"_links":{"self":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/2364"}],"collection":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/comments?post=2364"}],"version-history":[{"count":1,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/2364\/revisions"}],"predecessor-version":[{"id":7472,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/2364\/revisions\/7472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media\/2467"}],"wp:attachment":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media?parent=2364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/categories?post=2364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/tags?post=2364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}