{"id":1608,"date":"2016-06-23T16:32:28","date_gmt":"2016-06-23T14:32:28","guid":{"rendered":"http:\/\/blog.datananas.com\/fr\/?p=1608"},"modified":"2019-10-01T13:24:11","modified_gmt":"2019-10-01T11:24:11","slug":"booster-sa-prospection-telephonique","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/","title":{"rendered":"Booster sa prospection t\u00e9l\u00e9phonique : comment faire ?"},"content":{"rendered":"

La prospection t\u00e9l\u00e9phonique est une des activit\u00e9s-cl\u00e9s du commercial si ce n\u2019est la plus importante. En effet, c\u2019est apr\u00e8s avoir \u00e9chang\u00e9 par email ou non avec son prospect, qu\u2019il va discuter plus en d\u00e9tails avec celui-ci\u00a0de l\u2019aide qu\u2019il peut lui apporter. C\u2019est pourquoi cet appel doit se faire dans les meilleurs circonstances\u00a0! Voici quelques astuces pour\u00a0booster sa prospection t\u00e9l\u00e9phonique en toute simplicit\u00e9.<\/p>\n

<\/p>\n

Battre le fer tant qu\u2019il est encore chaud\u00a0!<\/h2>\n

Booster sa prospection t\u00e9l\u00e9phonique n’est pas chose ais\u00e9e. Vous employez la m\u00e9thode du Cold Calling 2.0\u00a0? Si ce n’est pas le cas, je vous invite \u00e0 lire cet article<\/a>. Si vous envoyez des emails de prospection avant d\u2019appeler vos prospects, vous devez savoir\u00a0s\u2019ils ont \u00e9t\u00e9\u00a0ouverts, s\u2019ils ont \u00e9t\u00e9\u00a0vus, etc. Des moyens de tracking <\/a>existent et de nombreux logiciels d’emailing le proposent. En proc\u00e9dant ainsi, vous saurez d\u2019une part quels sont les prospects qui sont les plus int\u00e9ress\u00e9s mais aussi ceux qui ont potentiellement le plus de temps \u00e0 vous accorder. Une \u00e9tude de LeadResponseManagement<\/a> a montr\u00e9 que les chances de r\u00e9ponses \u00e9taient divis\u00e9es par 6 pass\u00e9es 1 heure apr\u00e8s l\u2019ouverture. Autant dire que le tracking de vos mails est indispensable pour votre g\u00e9n\u00e9ration de leads.
\n\"Comment<\/a><\/p>\n

Cependant, il ne faut pas vous pr\u00e9cipiter sur votre t\u00e9l\u00e9phone. Booster sa prospection t\u00e9l\u00e9phonique ne se fait pas en un jour. Prenez le temps d\u2019identifier votre prospect\u00a0: son secteur d\u2019activit\u00e9, ces besoins, l\u2019environnement concurrentiel dans lequel il \u00e9volue, etc\u2026 Vouloir qualifier votre prospect \u00e0 la va-vite vous garantira de perdre ce dernier.<\/p>\n

\n

Ebook – Mod\u00e8les d’emails de prospection efficaces
\nConsulter dans l’academy<\/p>\n<\/div>\n

 <\/p>\n

Ma\u00eetriser les\u00a0outils pour booster sa prospection t\u00e9l\u00e9phonique<\/h2>\n

Un probl\u00e8me r\u00e9current des commerciaux est le temps pass\u00e9 avec le prospect au t\u00e9l\u00e9phone. En effet, nombreux sont les prospects peu ou pas int\u00e9ressants qui monopolisent une part importante du temps de vos commerciaux. Vos commerciaux doivent identifier et qualifier les prospects pour optimiser leur temps avec eux. Pour cela, il vous faut des processus commerciaux solides et bien \u00e9tablis.<\/p>\n

Par ailleurs, effectuez une t\u00e2che \u00e0 la fois, de telle sorte que lorsque vous prospectez par email, vous n\u2019\u00eates pas en train de finaliser une vente avec un autre prospect. Cela risque de vous porter pr\u00e9judice et vous risquez de ne r\u00e9ussir aucun des deux. Vous pouvez retrouver dans cet article quelques outils<\/a> qui vous aideront \u00e0 optimiser votre temps.<\/p>\n

 <\/p>\n

Automatiser une partie de son\u00a0activit\u00e9 dans son\u00a0CRM<\/h2>\n

Alimenter votre CRM avec vos prospects, leur degr\u00e9 de qualification, mettre \u00e0 jour les informations de ces derniers, tout cela prend du temps. Si votre CRM vous le permet, automatisez certaines de ces t\u00e2ches. Cela vous permettra d\u2019\u00e9conomiser du temps \u00e0 faire de la saisie et vous pourrez vous concentrer sur des t\u00e2ches \u00e0 plus forte valeur ajout\u00e9e. Vous pouvez notamment\u00a0synchroniser les appels entre votre t\u00e9l\u00e9phone et votre CRM (sur Agile CRM). Sur Close.io vos conversations peuvent m\u00eame \u00eatre transcrites dans le CRM.<\/p>\n

 <\/p>\n

Utiliser son\u00a0CRM pour conna\u00eetre son\u00a0prospect<\/h2>\n

Chaque prospect est unique bien s\u00fbr, mais vous trouverez certains \u00e9l\u00e9ments communs \u00e0 chaque prospect ou \u00e0 un groupe de prospects. Cela vous permettra d\u2019\u00e9tablir des profils plus sp\u00e9cifiques et donc de mieux comprendre ces attentes et ces probl\u00e9matiques. De plus, cela vous permettra aussi de gagner du temps dans votre prospection \u00e0 venir. Par ailleurs, avec l\u2019appui de votre \u00e9quipe marketing, vous pourrez \u00e9tablir des profils types de clients qui orienteront votre prospection. Votre CRM doit \u00eatre per\u00e7u comme une source de connaissance et pas seulement un outil de gestion du portefeuille de clients. Faites-le parler\u00a0!<\/p>\n

Ces petites astuces permettront \u00e0 vos commerciaux\u00a0de conclure certaines ventes plus facilement tout en leurs \u00e9vitant de perdre trop de temps dans \u00a0des processus sans valeur ajout\u00e9e.<\/p>\n

\n

Ebook – Mod\u00e8les d’emails de prospection efficaces
\nConsulter dans l’academy<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La prospection t\u00e9l\u00e9phonique est une des activit\u00e9s-cl\u00e9s du commercial si ce n\u2019est la plus importante. En effet, c\u2019est apr\u00e8s avoir \u00e9chang\u00e9 par email ou non avec son prospect, qu\u2019il va discuter plus en d\u00e9tails avec celui-ci\u00a0de l\u2019aide qu\u2019il peut lui apporter. C\u2019est pourquoi cet appel doit se faire dans les meilleurs circonstances\u00a0! Voici quelques astuces […]<\/p>\n","protected":false},"author":8,"featured_media":6428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":""},"categories":[6],"tags":[23,32,58,205,206],"yoast_head":"\nBooster sa prospection t\u00e9l\u00e9phonique : comment\u00a0faire\u00a0?\u00a0<\/title>\n<meta name=\"description\" content=\"Retrouvez tous nos conseils et astuces pour booster sa prospection t\u00e9l\u00e9phonique facilement au service d'une g\u00e9n\u00e9ration de leads optimis\u00e9e.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Booster sa prospection t\u00e9l\u00e9phonique : comment\u00a0faire\u00a0?\u00a0\" \/>\n<meta property=\"og:description\" content=\"Retrouvez tous nos conseils et astuces pour booster sa prospection t\u00e9l\u00e9phonique facilement au service d'une g\u00e9n\u00e9ration de leads optimis\u00e9e.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Datananas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fr-fr.facebook.com\/datananas\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-23T14:32:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-01T11:24:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/06\/new-booster-sa-prospection-telephonique.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1199\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@datananas\" \/>\n<meta name=\"twitter:site\" content=\"@datananas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romain Cornu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\",\"name\":\"Datananas\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"sameAs\":[\"https:\/\/fr-fr.facebook.com\/datananas\/\",\"https:\/\/www.instagram.com\/datananas_hq\/\",\"http:\/\/fr.linkedin.com\/company\/datananas\",\"http:\/\/www.youtube.com\/user\/datananas\",\"https:\/\/twitter.com\/datananas\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png\",\"width\":256,\"height\":256,\"caption\":\"Datananas\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\",\"url\":\"https:\/\/blog.datananas.com\/fr\/\",\"name\":\"Blog Datananas\",\"description\":\"Techniques de prospection et d\\u00e9veloppement commercial\",\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/06\/new-booster-sa-prospection-telephonique.png\",\"contentUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/06\/new-booster-sa-prospection-telephonique.png\",\"width\":1199,\"height\":630},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#webpage\",\"url\":\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/\",\"name\":\"Booster sa prospection t\\u00e9l\\u00e9phonique : comment\\u00a0faire\\u00a0?\\u00a0\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#primaryimage\"},\"datePublished\":\"2016-06-23T14:32:28+00:00\",\"dateModified\":\"2019-10-01T11:24:11+00:00\",\"description\":\"Retrouvez tous nos conseils et astuces pour booster sa prospection t\\u00e9l\\u00e9phonique facilement au service d'une g\\u00e9n\\u00e9ration de leads optimis\\u00e9e.\\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.datananas.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cold Calling\",\"item\":\"https:\/\/blog.datananas.com\/fr\/cold-calling\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Booster sa prospection t\\u00e9l\\u00e9phonique : comment faire ?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#webpage\"},\"author\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/7d4936185ce7ebb665ffa86fe4620c06\"},\"headline\":\"Booster sa prospection t\\u00e9l\\u00e9phonique : comment faire ?\",\"datePublished\":\"2016-06-23T14:32:28+00:00\",\"dateModified\":\"2019-10-01T11:24:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#webpage\"},\"wordCount\":693,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/06\/new-booster-sa-prospection-telephonique.png\",\"keywords\":[\"Cold Calling 2.0\",\"crm\",\"prospection t\\u00e9l\\u00e9phonique\",\"Sales Process\",\"Sales Tips\"],\"articleSection\":[\"Cold Calling\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/7d4936185ce7ebb665ffa86fe4620c06\",\"name\":\"Romain Cornu\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/blog.datananas.com\/fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4d88442f04187108cc98ce30b54bf306?s=96&d=wp_user_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4d88442f04187108cc98ce30b54bf306?s=96&d=wp_user_avatar&r=g\",\"caption\":\"Romain Cornu\"},\"description\":\"Currently in relationship with powerful B2B sales and marketing teams, setting up and deploying AARRR processes with conviction, positive mindset and natural team spirit.\",\"url\":\"https:\/\/blog.datananas.com\/fr\/author\/rcornu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Booster sa prospection t\u00e9l\u00e9phonique : comment\u00a0faire\u00a0?\u00a0","description":"Retrouvez tous nos conseils et astuces pour booster sa prospection t\u00e9l\u00e9phonique facilement au service d'une g\u00e9n\u00e9ration de leads optimis\u00e9e.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/","og_locale":"fr_FR","og_type":"article","og_title":"Booster sa prospection t\u00e9l\u00e9phonique : comment\u00a0faire\u00a0?\u00a0","og_description":"Retrouvez tous nos conseils et astuces pour booster sa prospection t\u00e9l\u00e9phonique facilement au service d'une g\u00e9n\u00e9ration de leads optimis\u00e9e.\u00a0","og_url":"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/","og_site_name":"Blog Datananas","article_publisher":"https:\/\/fr-fr.facebook.com\/datananas\/","article_published_time":"2016-06-23T14:32:28+00:00","article_modified_time":"2019-10-01T11:24:11+00:00","og_image":[{"width":1199,"height":630,"url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/06\/new-booster-sa-prospection-telephonique.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@datananas","twitter_site":"@datananas","twitter_misc":{"\u00c9crit par":"Romain Cornu","Dur\u00e9e de lecture est.":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/blog.datananas.com\/fr\/#organization","name":"Datananas","url":"https:\/\/blog.datananas.com\/fr\/","sameAs":["https:\/\/fr-fr.facebook.com\/datananas\/","https:\/\/www.instagram.com\/datananas_hq\/","http:\/\/fr.linkedin.com\/company\/datananas","http:\/\/www.youtube.com\/user\/datananas","https:\/\/twitter.com\/datananas"],"logo":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#logo","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2019\/03\/dtns_webclip_256.png","width":256,"height":256,"caption":"Datananas"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/#logo"}},{"@type":"WebSite","@id":"https:\/\/blog.datananas.com\/fr\/#website","url":"https:\/\/blog.datananas.com\/fr\/","name":"Blog Datananas","description":"Techniques de prospection et d\u00e9veloppement commercial","publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.datananas.com\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#primaryimage","inLanguage":"fr-FR","url":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/06\/new-booster-sa-prospection-telephonique.png","contentUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/06\/new-booster-sa-prospection-telephonique.png","width":1199,"height":630},{"@type":"WebPage","@id":"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#webpage","url":"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/","name":"Booster sa prospection t\u00e9l\u00e9phonique : comment\u00a0faire\u00a0?\u00a0","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#primaryimage"},"datePublished":"2016-06-23T14:32:28+00:00","dateModified":"2019-10-01T11:24:11+00:00","description":"Retrouvez tous nos conseils et astuces pour booster sa prospection t\u00e9l\u00e9phonique facilement au service d'une g\u00e9n\u00e9ration de leads optimis\u00e9e.\u00a0","breadcrumb":{"@id":"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.datananas.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Cold Calling","item":"https:\/\/blog.datananas.com\/fr\/cold-calling\/"},{"@type":"ListItem","position":3,"name":"Booster sa prospection t\u00e9l\u00e9phonique : comment faire ?"}]},{"@type":"Article","@id":"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#article","isPartOf":{"@id":"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#webpage"},"author":{"@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/7d4936185ce7ebb665ffa86fe4620c06"},"headline":"Booster sa prospection t\u00e9l\u00e9phonique : comment faire ?","datePublished":"2016-06-23T14:32:28+00:00","dateModified":"2019-10-01T11:24:11+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#webpage"},"wordCount":693,"commentCount":0,"publisher":{"@id":"https:\/\/blog.datananas.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.datananas.com\/fr\/wp-content\/uploads\/2016\/06\/new-booster-sa-prospection-telephonique.png","keywords":["Cold Calling 2.0","crm","prospection t\u00e9l\u00e9phonique","Sales Process","Sales Tips"],"articleSection":["Cold Calling"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.datananas.com\/fr\/booster-sa-prospection-telephonique\/#respond"]}]},{"@type":"Person","@id":"https:\/\/blog.datananas.com\/fr\/#\/schema\/person\/7d4936185ce7ebb665ffa86fe4620c06","name":"Romain Cornu","image":{"@type":"ImageObject","@id":"https:\/\/blog.datananas.com\/fr\/#personlogo","inLanguage":"fr-FR","url":"https:\/\/secure.gravatar.com\/avatar\/4d88442f04187108cc98ce30b54bf306?s=96&d=wp_user_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d88442f04187108cc98ce30b54bf306?s=96&d=wp_user_avatar&r=g","caption":"Romain Cornu"},"description":"Currently in relationship with powerful B2B sales and marketing teams, setting up and deploying AARRR processes with conviction, positive mindset and natural team spirit.","url":"https:\/\/blog.datananas.com\/fr\/author\/rcornu\/"}]}},"yasr_visitor_votes":{"number_of_votes":1,"sum_votes":5,"stars_attributes":{"read_only":false,"span_bottom":false}},"_links":{"self":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/1608"}],"collection":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/comments?post=1608"}],"version-history":[{"count":3,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/1608\/revisions"}],"predecessor-version":[{"id":7435,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/posts\/1608\/revisions\/7435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media\/6428"}],"wp:attachment":[{"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/media?parent=1608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/categories?post=1608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.datananas.com\/fr\/wp-json\/wp\/v2\/tags?post=1608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}