{"id":1204,"date":"2016-01-26T10:49:46","date_gmt":"2016-01-26T09:49:46","guid":{"rendered":"http:\/\/blog.datananas.com\/fr\/?p=1204"},"modified":"2019-10-01T12:29:02","modified_gmt":"2019-10-01T10:29:02","slug":"ideal-customer-profile","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/ideal-customer-profile\/","title":{"rendered":"Ideal Customer Profile : D\u00e9finissez votre ICP"},"content":{"rendered":"<p>Vous voulez concentrer vos efforts sur les prospects au plus fort potentiel ?D\u00e9couvrez quel est votre Ideal Customer Profile.<\/p>\n<p><!--more--><\/p>\n<h2>Qu&rsquo;est ce que l&rsquo;ICP &#8211; Ideal Customer Profile ?<\/h2>\n<p>L&rsquo;ICP (Ideal Customer Profile) c&rsquo;est une description du client id\u00e9al pour votre produit, celui qui \u00e0 la fois retirera le plus de valeur de votre produit, mais apportera le plus de valeur \u00e0 votre entreprise.<\/p>\n<h2>Pourquoi d\u00e9finir son Ideal Customer Profile ?<\/h2>\n<p>En d\u00e9finissant votre ICP, vous allez avoir une carte d&rsquo;identit\u00e9 de vos clients id\u00e9aux et allez donc pouvoir concentrer vos efforts sur les leads qui ont le plus fort potentiel. Vous allez pouvoir <a href=\"https:\/\/blog.datananas.com\/fr\/pourquoi-comment-qualifier-un-prospect\/\">qualifier vos leads<\/a> en comparant leurs caract\u00e9ristiques avec celles de votre ICP, et prioriser vos prospects.<\/p>\n<h2>Comment d\u00e9finir son ICP ?<\/h2>\n<p>&nbsp;<\/p>\n<h3>1. Ils sont ceux \u00e0 qui vous apportez le plus de valeur<\/h3>\n<p>Peu importe le moyen, que ce soit en r\u00e9duisant leurs co\u00fbts, en multipliant leurs revenus ou en leur faisant gagner du temps, ce qui compte en B2B est l&rsquo;impact que vous allez avoir sur leurs revenus.<\/p>\n<p>&nbsp;<\/p>\n<h3>2. Ils apportent de la valeur \u00e0 votre entreprise<\/h3>\n<blockquote>\n<ul>\n<li>Ils payent le prix correspondant \u00e0 la valeur que vous leur apportez<\/li>\n<li>Ils ne sont pas ing\u00e9rables et ne demandent pas \u00e9norm\u00e9ment de support client<\/li>\n<li>Ils vous recommandent \u00e0 d&rsquo;autres entreprises<\/li>\n<li>Ils vous permettent de vendre \u00e0 d&rsquo;autres entreprises similaires<\/li>\n<li>Vous pouvez utiliser leur logo comme r\u00e9f\u00e9rence, ils vous fournissent un t\u00e9moignage client<\/li>\n<\/ul>\n<\/blockquote>\n<p>Parmi ces clients qui vont \u00e0 la fois avoir le plus d&rsquo;impact pour votre entreprise et pour lesquels vous aller apporter le plus de valeur, essayez de d\u00e9finir les caract\u00e9ristiques communes de votre <strong>Ideal Customer Profile<\/strong> :<\/p>\n<blockquote>\n<ul>\n<li>Quelle est la taille de l&rsquo;entreprise ?<\/li>\n<li>Quel est leur secteur d&rsquo;activit\u00e9 ?<\/li>\n<li>Ont-ils des employ\u00e9s avec un certain titre de job ?<\/li>\n<li>Quelle est la taille du d\u00e9partement cibl\u00e9 ?<\/li>\n<li>Comment vont-ils utiliser votre solution ?<\/li>\n<li>Depuis combien de temps existent-ils ?<\/li>\n<li>Quelle est la principale raison pour laquelle ils ach\u00e8teraient votre produit\/service ?<\/li>\n<\/ul>\n<\/blockquote>\n<p>Maintenant que vous savez d\u00e9finir votre ICP, la prochaine \u00e9tape est de <a href=\"https:\/\/blog.datananas.com\/fr\/comment-creer-fichier-prospects\/\">cr\u00e9er votre propre fichier prospects<\/a>. Si vous d\u00e9sirez en apprendre davantage sur la construire efficace de votre strat\u00e9gie de prospection commerciale, n&rsquo;h\u00e9sitez pas \u00e0 d\u00e9couvrir notre academy!<\/p>\n<div class=\"push-cta\">\n<div class=\"push-cta\">\r\n<div class=\"cta-title\">Appr\u00e9hendez les grandes r\u00e8gles de la r\u00e9daction d'emails de prospection !<\/div>\r\n<div class=\"cta-subtitle\">D\u00e9couvrez nos meilleurs contenus dans notre academy en ligne<\/div>\r\n<a id=\"cta-academy-regles-redaction-emails\" class=\"cta-button\" title=\"Consulter dans l'academy\" href=\"http:\/\/academy.datananas.com\/o\/grandes-regles-de-la-redaction-d-e-mails\">Consulter dans l'academy<\/a>\r\n<\/div>\r\n<script type=\"text\/javascript\">\r\n  var link = document.getElementById('cta-academy-regles-redaction-emails');\r\n  analytics.trackLink(link, 'blog-fr-cta-academy-regles-redaction-emails', {\r\n    pageTitle: document.title\r\n  });\r\n<\/script>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous voulez concentrer vos efforts sur les prospects au plus fort potentiel ?D\u00e9couvrez quel est votre Ideal Customer Profile.<\/p>\n","protected":false},"author":1,"featured_media":1936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"Other"},"categories":[220],"tags":[169,168,28,63],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ideal Customer Profile : D\u00e9finissez votre ICP<\/title>\n<meta name=\"description\" content=\"La d\u00e9finition d&#039;un Ideal Customer Profile est incontournable \u00e0 toute campagne de prospection commerciale par email. 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