{"id":1178,"date":"2016-01-05T09:00:56","date_gmt":"2016-01-05T08:00:56","guid":{"rendered":"http:\/\/blog.datananas.com\/fr\/?p=1178"},"modified":"2019-10-01T10:37:43","modified_gmt":"2019-10-01T08:37:43","slug":"se-lancer-dans-datananas-prerequis","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/fr\/se-lancer-dans-datananas-prerequis\/","title":{"rendered":"Se lancer dans Datananas : quels pr\u00e9-requis n\u00e9cessaires ?"},"content":{"rendered":"

Vous envisagez de prendre \u00e0 abonnement \u00e0 Datananas ? Voici quelques pr\u00e9-requis avant de se lancer dans Datananas.<\/p>\n

<\/p>\n

Savoir comment exploiter vos emails avant de se lancer dans Datananas<\/h2>\n

Datananas va vous fournir des emails nominatifs professionnels, mais savez-vous comment vous allez les exploiter ? En effet, ces e-mails ne sont pas optin (ce qui est autoris\u00e9 en B2B) et certaines plateformes d’e-mailing comme Mailchimp, Mailjet, etc… ne sont pas du tout adapt\u00e9es \u00e0 cet usage. Celles-ci n’acceptent pas ce type d’emailing, et puisque votre taux de bounces sera plus \u00e9lev\u00e9, vous prenez le risque de voir votre compte bloqu\u00e9. Vous pouvez ensuite utiliser Datananas Outbound<\/a>, en connectant directement votre compte Gmail, Outlook ou en connectant votre propre serveur SMTP ou IMAP.<\/p>\n

Envisager de prendre un compte Linkedin Premium<\/h2>\n

En prenant un compte Linkedin Premium (Sales Navigator<\/a> par exemple), vous allez pouvoir exploiter au maximum les possibilit\u00e9s offertes par le moteur de recherche Linkedin : plus de filtres, plus de pages de recherche, plus de r\u00e9sultats par page, etc… Sans compte premium, Linkedin vous limitera \u00e9galement dans le nombre de r\u00e9sultats que vous pourrez voir, puisqu’ils ont impl\u00e9ment\u00e9 une limite d’usage commercial<\/a> \u00e0 Linkedin.<\/p>\n

Bien comprendre le fonctionnement du Lead Relationship Management<\/h2>\n

Chez Datananas, nous pensons que la prospection par email \u00e0 froid est le futur de la prospection B2B. En adoptant une m\u00e9thodologie de Lead Relationship Management vous serez en mesure d’optimiser votre activit\u00e9 de prospection B2B et d’organiser le temps de travail de vos \u00e9quipes commerciales. Cependant, la m\u00e9thodologie LRM requiert une application minutieuse. De m\u00eame, le LRM n\u00e9cessite de bien conna\u00eetre les bonnes pratiques relatives \u00e0 l’\u00e9laboration des emails de prospection B2B. Si vous d\u00e9sirez en apprendre davantage sur cette m\u00e9thodologie innovante de prospection commerciale, n’h\u00e9sitez pas \u00e0 consulter notre ebook d\u00e9di\u00e9 \u00e0 cet effet.<\/p>\n

\n

Faites d\u00e9coller votre prospection commerciale avec Datananas<\/p>\n

Cr\u00e9er son compte<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Vous envisagez de prendre \u00e0 abonnement \u00e0 Datananas ? 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