{"id":73,"date":"2015-12-07T16:43:24","date_gmt":"2015-12-07T16:43:24","guid":{"rendered":"http:\/\/blog.datananas.com\/en\/?p=73"},"modified":"2017-07-07T16:47:42","modified_gmt":"2017-07-07T14:47:42","slug":"12-advices-for-your-b2b-emailing-strategy","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/en\/12-advices-for-your-b2b-emailing-strategy\/","title":{"rendered":"12 Advices for your B2B Emailing Strategy"},"content":{"rendered":"

B2B emailing is hard, especially when you are prospecting. Here are 12 tips to improve you emails and your emailing strategy.<\/p>\n

<\/p>\n

B2B Emailing Strategy<\/h2>\n
    \n
  1. 50 emails a day 1 is better than 3000 emails every 2 months : Better delivrability, it\u2019s easier to handle answers \u2026<\/li>\n
  2. One email is not enough ! 2 You have to follow up several times (by email, phone, etc…)<\/li>\n
  3. Always send emails to a “fresh” base (Avoid renting lists already used 100 times)<\/li>\n
  4. Always send emails to nominative email adresses (and only to the right person in the company)<\/li>\n<\/ol>\n

    Subject lines for B2B emails<\/h2>\n
      \n
    1. Short subject lines work better. Try just \u00ab re: \u00bb with nothing else, you\u2019ll be surprised<\/li>\n
    2. Use something familiar In the subject line Such as the name of the prospect\u2019s company<\/li>\n
    3. Don\u2019t tell too much ! Otherwise there is not need to even open the email<\/li>\n<\/ol>\n

      Email content<\/h2>\n
        \n
      1. Avoid images in your emails. Full-text emails work better for prospecting.<\/li>\n
      2. Customize the content of the email as much as you can. The first name of the prospect is the minimum required…<\/li>\n
      3. Be Short and concise. You must answer these questions a soon as possible : Who am I \/ What do I can \/ How can I help<\/li>\n
      4. The email should look like it was sent manually. No Mailchimp badge, no unsubscribe link, your real signature with direct phone number, … You can even try to add a “sent from my iphone” at the and :)<\/li>\n
      5. You email must end with a simple Call to Action : a question !<\/li>\n<\/ol>\n