{"id":342,"date":"2017-02-21T13:00:50","date_gmt":"2017-02-21T13:00:50","guid":{"rendered":"http:\/\/blog.datananas.com\/en\/?p=342"},"modified":"2017-07-07T14:25:32","modified_gmt":"2017-07-07T12:25:32","slug":"7-mistakes-made-cold-emailing","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/en\/7-mistakes-made-cold-emailing\/","title":{"rendered":"7 mistakes made in your Cold Emailing"},"content":{"rendered":"<p>Here are the seven deadly sins of Cold Emailing; the most frequent errors when you send cold emails for prospecting.<\/p>\n<p><!--more--><\/p>\n<h2>1. Using the wrong tools<\/h2>\n<p>As we saw in a previous article, it is essential to use the right tools for sending your prospecting emails.<\/p>\n<p>Here are some of the essential characteristics your cold emailing software should possess:<\/p>\n<ul>\n<li>Sending mass emails<\/li>\n<li><a href=\"http:\/\/blog.datananas.com\/en\/criteria-sales-prospecting-solution\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customizing emails<\/a> with merge tags (first name, company, &#8230;)<\/li>\n<li>Bounce tolerance<\/li>\n<li>Automatic reminders<\/li>\n<\/ul>\n<p>The last point is important, because if you want to<a href=\"http:\/\/blog.datananas.com\/en\/marketing-strategy-profitable\/\" target=\"_blank\" rel=\"noopener noreferrer\"> send regular prospecting emails<\/a>, with reminders, it is very difficult and time-consuming to know which prospects must be reminded, and with which message.<\/p>\n<p>Some others features that may be useful:<\/p>\n<ul>\n<li>Response detection, so you don&#8217;t remind those who have answered<\/li>\n<li>Click tracking \/ scoring<\/li>\n<li>Automatic reminders<\/li>\n<\/ul>\n<h2>2. Using the wrong email subject lines<\/h2>\n<p>Nothing is worse than sending an email that makes it to the inbox but is not read because you chose the wrong subject line.<\/p>\n<p>If your open rate is lower than 20%, your email subject lines are probably wrong! To know your open rate, it is important to use the right tools (cf. previous point).<\/p>\n<p>Generally speaking, you should use short and personalized subject lines.<\/p>\n<h2>3. The content of your emails is impersonal<\/h2>\n<p>You must use personalized fields in your emails, like the prospect&#8217;s first name and company name.<\/p>\n<p>But that is not enough, and the email content must also be personalized, by addressing the prospect&#8217;s specific problems, with reference to similar companies or competitors, common acquaintances, etc&#8230;<\/p>\n<h2>4. The content of your emails is too long<\/h2>\n<p>It is prohibitive: if your emails are more than three sentences long, they will not be read.<\/p>\n<p>Limit yourself to three sentences at most, for example:<\/p>\n<ul>\n<li>Intro<\/li>\n<li>What you want \/ what you can bring to the table<\/li>\n<li>Your request (a question)<\/li>\n<\/ul>\n<h2>5. You are trying too hard to sell<\/h2>\n<p>The goal of your first prospecting email is not to be a hard-sell.<\/p>\n<p>Above all, its goal is to obtain a first contact and response.<\/p>\n<p>Look at the first email sent by the Predictable Revenue team, for example: it only contains one question.<\/p>\n<h2>6. No clear call to action<\/h2>\n<p>In cold emailing, all of your emails must end by a clear call to action, or your prospect will not have a clear idea of what you expect from him, and there is nothing worse than a prospecting email someone does not know what do to with other than to not answer it.<\/p>\n<p>This call to action is generally a question: it is always better to say, &#8220;Would you be available for a quick phone call at 3 p.m.?&#8221; rather than, &#8220;I would like to get your feedback.&#8221;<\/p>\n<p>In the first case, the prospect knows the action you expect from him, and this action is very simple: answer &#8220;yes&#8221; or &#8220;no.&#8221;<\/p>\n<h2>7. Not sending reminder emails<\/h2>\n<p>If you think sending one prospecting email is enough&#8230; you have got it all wrong. Send reminder emails until you get a response: you will stand out from 90% of sales representatives.<\/p>\n<p>You will always have one or two prospects who will not appreciate your insistence, but the vast majority will admire your tenacity.<\/p>\n<p>And to send systematic reminders to your prospects, there is nothing better than automation! (cf. point 1 about using the right tools).<\/p>\n<div style=\"text-align:center\" class=\"yasr-auto-insert-visitor\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Here are the seven deadly sins of Cold Emailing; the most frequent errors when you send cold emails for prospecting.<\/p>\n","protected":false},"author":5,"featured_media":343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":""},"categories":[20,64],"tags":[76,24,75],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 mistakes made in your Cold Emailing<\/title>\n<meta name=\"description\" content=\"Optimize your cold emailing in order to have better performance when you run your different campaigns. 7 best practices to keep in mind for your success.\" \/>\n<meta name=\"robots\" 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