{"id":186,"date":"2017-04-27T13:00:16","date_gmt":"2017-04-27T11:00:16","guid":{"rendered":"http:\/\/blog.datananas.com\/en\/?p=186"},"modified":"2019-08-22T11:24:40","modified_gmt":"2019-08-22T09:24:40","slug":"b2b-prospecting-methods-cold-calling-vs-cold-emailing","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/en\/b2b-prospecting-methods-cold-calling-vs-cold-emailing\/","title":{"rendered":"B2B prospecting methods : Cold Calling vs Cold Emailing"},"content":{"rendered":"<p>In France, many B2B companies focus their sales prospecting methods on phoning, or said otherwise, on cold calling. Conversely, cold emailing is often associated and related to Marketing, when it is actually a prospecting tool that offers numerous advantages.<\/p>\n<p>Here\u2019s a quick comparison between Cold Calling and Cold Emailing.<\/p>\n<p><!--more--><\/p>\n<h2>Cold Calling<\/h2>\n<p>Cold calling may the best option if you are in one or several of the following situations :<\/p>\n<blockquote>\n<ul>\n<li>Your target market is small (Niche or major accounts)<\/li>\n<li>You have an important average deal per customer<\/li>\n<li>Your interlocutors do not use their email or at least no corporate email (Storekeepers, etc\u2026)<\/li>\n<\/ul>\n<\/blockquote>\n<p>Getting directly in touch with your interlocutor through a <a href=\"http:\/\/blog.datananas.com\/en\/coach-sales-representatives-shadow-calls\/\">phone call<\/a> allows you to save time.<\/p>\n<p>In this case, the main challenge will rather be identifying the right interlocutor and obtaining his direct phone line or his cellphone number.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"push-cta\">\n<p>Create your B2B Sales Machine<\/p>\n<p><a class=\"cta-button-inner\" title=\"View the ebook\" href=\"https:\/\/www.datananas.com\/en\/ebook\/machine-prospection-b2b?utm_source=blog&amp;utm_medium=sales-prospecting-machine&amp;utm_campaign=ebook-sales-machine\">Download Ebook<\/a><\/p>\n<\/div>\n<h2>Cold Emailing<\/h2>\n<p>If you are not part of one the cases previously quoted, then there is several advantages favouring prospecting emails :<\/p>\n<blockquote>\n<ul>\n<li>cold calling is difficult and often demoralizing for your sales representatives: They face several setbacks with only a few responses.<\/li>\n<li>Starting by sending a <a href=\"http:\/\/blog.datananas.com\/en\/7-mistakes-made-cold-emailing\/\">prospecting email<\/a> allows us to only call the most interested prospects, and thus saving your sales representatives time!<\/li>\n<\/ul>\n<\/blockquote>\n<p>Phoning\u00a0is much more intrusive and time consuming, though both approaches are complementary. Sending an email does not exempt you from calling, but instead sets up better calling conditions: with an appointment, knowing who you are, with interest etc.<\/p>\n<p>Naturally for this approach to work, you have to :<\/p>\n<blockquote>\n<ul>\n<li>Stand out from the badly written 99% prospecting emails<\/li>\n<li>Obtain lists of nominative professional emails<\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<div class=\"push-cta\">\n<p>Create your B2B Sales Machine<\/p>\n<p><a class=\"cta-button-inner\" title=\"View the ebook\" href=\"https:\/\/www.datananas.com\/en\/ebook\/machine-prospection-b2b?utm_source=blog&amp;utm_medium=sales-prospecting-machine&amp;utm_campaign=ebook-sales-machine\">Download Ebook<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div style=\"text-align:center\" class=\"yasr-auto-insert-visitor\"><\/div>","protected":false},"excerpt":{"rendered":"<p>In France, many B2B companies focus their sales prospecting methods on phoning, or said otherwise, on cold calling. Conversely, cold emailing is often associated and related to Marketing, when it is actually a prospecting tool that offers numerous advantages. Here\u2019s a quick comparison between Cold Calling and Cold Emailing.<\/p>\n","protected":false},"author":6,"featured_media":187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":""},"categories":[21,20],"tags":[52,26,24,51],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cold calling vs Cold emailing : new B2B prospecting methods<\/title>\n<meta name=\"description\" content=\"Find out now how conventional BtoB prospecting methods and cold calling are revolutionized by cold emailing prospecting methods.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.datananas.com\/en\/b2b-prospecting-methods-cold-calling-vs-cold-emailing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cold calling vs Cold emailing : new B2B prospecting methods\" \/>\n<meta property=\"og:description\" content=\"Find out now how conventional BtoB prospecting methods and cold calling are revolutionized by cold emailing prospecting methods.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.datananas.com\/en\/b2b-prospecting-methods-cold-calling-vs-cold-emailing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Datananas\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/datananas\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-27T11:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-22T09:24:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.datananas.com\/en\/wp-content\/uploads\/2016\/08\/cold-calling-cold-emailing.png\" \/>\n\t<meta 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