{"id":114,"date":"2019-10-07T15:54:32","date_gmt":"2019-10-07T13:54:32","guid":{"rendered":"http:\/\/blog.datananas.com\/en\/?p=114"},"modified":"2019-10-07T15:57:24","modified_gmt":"2019-10-07T13:57:24","slug":"sins-cold-emailing","status":"publish","type":"post","link":"https:\/\/blog.datananas.com\/en\/sins-cold-emailing\/","title":{"rendered":"7 Deadly Sins of Cold Emailing"},"content":{"rendered":"

Here are the 7 deadly sins of Cold Emailing, or the most recurring errors people do when sending out cold emails.<\/p>\n

Bad subject lines<\/h2>\n

There is nothing worse than sending an email, to show up in the inbox but to be ignored just because you chose a wrong email subject. If your open rate is below 20%, it is mostly because your email subjects are wrong !<\/p>\n

In order to know your open rate, it is important to use the right tools (see previous point).
Generally, priority should be given to short and personalized email subjects.<\/p>\n

Cold emails that are too cold<\/h2>\n

You should always use merge tags such as the first name of your prospect and the company name to personalize your email.<\/p>\n

However, those two tags are not enough : the content of your cold email should also be personalized by addressing issues specific to the prospect, citing references of similar companies or competitors, citing common relations, etc\u2026<\/p>\n

A loooong content<\/h2>\n

It\u2019s crippling : if your emails are longer than three sentences, they will not be read. Limit yourself to a maximum of 3 sentences.<\/strong><\/p>\n

Here’s a good cold email example structure :<\/p>\n