Outbound Sales

What is Mail Merge? 4 Best Mail Merge Tools

Email is one of the best marketing channels that you can’t ignore. Research shows that email generates $38 for every $1 spent. This means...
Romain Simon
5 min read

7 Deadly Sins of Cold Emailing

Here are the 7 deadly sins of Cold Emailing, or the most recurring errors people do when sending out cold emails.
Romain Simon
2 min read

The Ultimate Follow-Up Email

You write follow up emails to don’t get replies? Your follow-up email is ignored? E-mail is one of the quickest ways to get in...
Romain Simon
3 min read

Account Based Sales Development

Inspired by Account Based Marketing, Account Based Sales Development (ABSD) takes the principles of ABM and adapts them to business development.
Layla
1 min read

Which sales prospecting strategy should you adopt?

Improving the effectiveness of your sales team, optimizing your activity and organizing your work environment in order to reach your objectives in terms of...
Jerome Smidt
2 min read

Comparing sales prospecting methods

Sales prospecting methods are a necessary part of a company’s sales strategy. Indeed, the definition of a global sales and marketing strategy is itself...
Jerome Smidt
3 min read

How Big Data overturn the B2B prospecting?

Big Data, a true competitive asset, is revolutionizing sales prospecting. It is a fact that our society is more and more connected every day...
Jerome Smidt
1 min read

How can you turn a client into an ambassador?

Transforming a lead into a brand ambassador is a considerable lever that is characterized by many actions. In fact, brand ambassadors can effectively promote...
Jerome Smidt
1 min read

B2B prospecting methods : Cold Calling vs Cold Emailing

In France, many B2B companies focus their sales prospecting methods on phoning, or said otherwise, on cold calling. Conversely, cold emailing is often associated...
Jerome Smidt
1 min read

What is a Sales Development Representative?

Sales Development Representative for English speakers is often mentioned, but this sales role is much more understated in French companies.
Layla
1 min read